Innovectra in the News:

For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

USA Northland Directories, Inc. Selects Innovectra for New Local Search Solution and Internet Product Offerings

Yellow Pages Publisher Launching New Internet Site and expanded Internet marketing services for small businesses in Minnesota and Iowa

Vienna, VA and Moorhead, MN (PRWEB) June 24, 2008 -- USA Northland Directories, Inc., Inc. announced today that the company has selected Innovectra Corporation as its partner to develop its new online directory and web-based internet marketing capabilities for small businesses in Minnesota and Iowa.

USA Northland publishes over 275,000 directories annually in nine market areas located in Minnesota and Northern Iowa. With its new Internet offerings USA Northland will be able to meet the needs of its Yellow Pages customers with a broader array of marketing services using a variety of internet based digital multi-media capabilities.

USA Northland will launch a new Internet Yellow Pages (IYP) site using Innovectra technology this summer. The new site will be powered by Innovectra's ActivSEARCH, a proprietary search system in an easy-to-use web display. ActivSEARCH enables web visitors to search for businesses by name, category, keyword, brands or features that appear in print yellow pages. The online directory content will be optimized for Internet search engines such as Google, Yahoo, MSN, and Ask on the world wide web.

The company will offer Innovectra's ActivIMPACT program to local businesses throughout its directory market areas. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and internet traffic to local merchants and service providers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for USA Northland customers, leveraging Innovectra's knowledge of the exact terms that consumers use to find goods and services with the discriminating features of participating local advertisers. Innovectra's certified search marketers will also create compelling search engine marketing campaigns with online search engines and by using video, mobile, widgets and other leading web and digital technologies.

"We are taking our Internet Yellow Pages platform and product offerings to a whole new level with Innovectra," said Ted Hall, Jr., General Manager of USA Northland Directories. "After completing our evaluation, we concluded that Innovectra's technology is best in class for creating a multi-media local advertising solution. ActivSEARCH will help online consumers find specific businesses that meet their needs, and ActivIMPACT will help our customers extend the reach of their advertising to attract new business."

Thomas C. Lewis, President & CEO of Innovectra stated, "USA Northland Directories, Inc. is leading directory publisher in the areas that they serve. As a trusted media partner, USA Northland is an excellent position to advise local businesses as they contemplate their online advertising strategies. By offering a complete 'in the book and on the Internet solution', USA Northland is now a one stop shop for local advertisers in America's heartland."

About USA Northland Directories, Inc.
Based in Moorhead, MN, the USA Northland Directories are community Yellow Pages serving 9 directory markets in areas that include Brainerd Lakes, the Eastern, North Fork and Rum River and the I-90 corridor in Southern Minnesota and Northern Iowa. Published in full color with high quality printing and graphics, the USA Northland Directories include complete localized business and residential listings in a consumer-friendly pocketbook size that is popular with area residents and vacationing visitors.

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra’s ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns.  ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings.  Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.   The company’s online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Hagadone Directories Embraces Innovectra's ActivIMPACT Program to Reach Local Advertisers throughout the Pacific Northwest

Black Phone Book Yellow Pages to Use Innovectra's ActivIMPACT Technology.

Vienna, VA and Coeur D’Alene, ID (PRWEB) June 3, 2008 -- Hagadone Directories, Inc. publisher of the award winning “The Black Book” phone book, and the Pacific Northwest’s largest publisher of regional telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all participating local advertisers throughout 10 market areas in California, Oregon, Idaho, Montana and Washington.

In addition to offering Internet Yellow Pages on www.blackphonebook.com, Hagadone is introducing Innovectra's ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008. Using proven online marketing techniques and proprietary data, ActivIMPACT generates business leads with clicks, calls and internet traffic for local advertisers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized Leadsites for local merchants and area service providers. Leveraging the company's knowledge of the exact search terms, that consumers use to find local goods and services, with each advertiser's discriminating features, Innovectra's certified search marketers create compelling Internet advertising campaigns through online search engines and by using video, mobile, widgets and other leading web and digital technologies.

“Innovectra's ActivIMPACT is all about generating business leads for our local advertisers. It complements and enhances our digital IYP advertising strategy,” said Hagadone Directories President & COO Jim Hail. “Offering local advertisers a regional advertising platform, powered by a leading national technology and marketing services partner, lets them reach more consumers who use the Internet to find local merchants.”

“Partners like Hagadone have advertising relationships no one else has,” said Innovectra CEO Thomas C. Lewis. “When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment.”

About Hagadone Directories Inc.
Hagadone Directories, Inc. was established in 1987 to publish and distribute cost-effective regional telephone directories. The company was founded by James (Jim) Hail and named after Mr. Hail's partner Duane Hagadone. Mr. Hail serves as President and Chief Operating Officer for Hagadone Directories, Inc. while Mr. Hagadone is Chairman of the Board. Mr. Hagadone is best known for his ownership of Hagadone Hospitality Co., which owns and operates the Coeur d'Alene Resort and the renowned Floating Green Golf Course. The company owns and operates three additional hotels and owns the Coeur d'Alene Resort Plaza Shopping Mall. Mr. Hagadone has numerous business interests in addition to his investments in Hagadone Directories and Hagadone Hospitality, including Hagadone Newspapers, Inc.

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra’s ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns.  ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings.  Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.   The company’s online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra Announces Speech Technology Partnership with Audiopoint

Innovectra to Add Voice Based Access Powered by Audiopoint to it ActivIMPACT Offering

Vienna, VA (PRWEB) May 5, 2008 -- Innovectra, an online local advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced a new speech technology partnership with Audiopoint to enhance Innovectra's ActivImpact offering. This new partnership is designed to extend and enhance revenue generation activities for the company's Internet Yellow Pages (IYP) partners and the millions of advertisers they represent. The new voice service will be marketed under ActivImpact as Activ411.

“Audiopoint's R&D continues to push innovative speech technology making our partnership a perfect fit. Their speech platform seamlessly complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need,” said Thomas C. Lewis, CEO of Innovectra. “Offering our IYP partners another channel for consumers to reach their local advertisers is a powerful platform extension.”

With Activ411, Innovectra will provide simple voice based access to all of its web-based publisher's IYP directory data and services through the use of the standard telephone and mobile cell phone. All the user needs to do is speak.

ActivImpact, announced in January 2008, was designed to impact and improve the performance of IYP's online search properties. In addition to the newly announced Activ411 technology, the other features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadSites, Video ads and Dynamic Couponing.

“The demand is growing for powerful new communications services as a strategic way to enhance customer service and build a competitive edge,” said Brian Lichorowic, CEO & President of Audiopoint. “Innovectra's customers will have a very real edge in the marketplace by integrating voice based access to their unique advertising technology platform. Today's announcement furthers Audiopoint's goal of providing our customers with the most progressive and seamless speech applications on the market today.”

About Innovectra Corporation

An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra’s ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns.  ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings.  Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.   The company’s online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications. Innovectra is headquartered in Vienna, VA and can be reached at 888-734-2299 or www.innovectra.com

About Audiopoint

Audiopoint is a leading provider of innovative, voice services to consumer-oriented businesses. The company designs, develops and deploys large-scale Automatic Speech Recognition (ASR) software and services. Since the establishment of Audiopoint in 1998, the company’s strategy has been built on continuous product innovation. Audiopoint developed and launched the industry’s first voice portal in 1999 and is currently releasing its newly developed Voice Terminal Service (VTS) platform. Audiopoint is a privately held company based in Rockville, MD with offices in Middleburg, VA and Atlanta, GA and can be reached at 866-545-1560 or www.audiopoint.net.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra Announces Dynamic Couponing Partnership with BluRoute

Innovative advertising technology to deliver new revenue for IYP publishers and their advertisers

Vienna, VA (PRWEB) April 4, 2008 -- Innovectra, an online local advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced a new couponing technology partnership with BluRoute to enhance Innovectra’s ActivImpact offering. This new technology partnership is designed to extend and enhance revenue generation activities for the company's Internet Yellow Pages (IYP) partners and the millions of advertisers they represent. The new couponing service will be marketed under ActivImpact as ActivCoupon.

ActivImpact, announced in January 2008, is designed to impact and improve the performance of IYP's online search properties. In addition to the newly announce ActivCoupon technology, the other features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadSites and Video ads.

With ActivCoupon, Innovectra will provide publishers or advertisers with self-service access to a dynamic couponing capability for all of its web-based publisher's IYP sites, LeadSites it develops for IYP advertisers and other marketing distribution channels.

“BluRoute’s innovative dynamic couponing technology is a perfect fit for us as it is very simple for us, our publishers and their advertisers to use. Advertisers or publishers can either have an ID and password restricted web site to build compelling promotions in a few clicks, or alternatively, Innovectra can build promotions or coupons for any local advertiser. This also nicely complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need and save money too,” said Innovectra CEO Thomas C. Lewis.  “Offering our IYP partners another advertising capability to drive consumers to local advertisers is a powerful platform extension.”

“Innovectra is a leading local advertising technology company”, said Dale D’Alessio, President of BluRoute. “Their unique advertising technology platform delivers innovative and leading edge digital technologies that actually work for local advertisers. I‘m impressed with their ability to adapt and integrate our technology seamlessly into their programs.”

About Innovectra Corporation

An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra’s ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns.  ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings.  Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.   The company’s online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.

About BluRoute, LLC

BluRoute, LLC, is a privately held company that provides an enterprise level suite of dynamic couponing tools for the internet marketplace. These tools support the creation, publishing, tracking and reporting of internet generated coupons. BluRoute provides complete, white label, couponing sites for clients, or supporting technology that enhances a client’s existing internet marketing efforts and increases ROI. The Company is committed to providing technology that makes a difference in the market. Established in 2005 the Company maintains offices in the USA and Europe.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra Launches Wireless and Widget Capabilities for Internet Yellow Pages (IYP) Publishers

Technology enables consumers in 12,000 towns easy access to local merchants from wherever they are

Vienna, VA (PRWEB) April 4, 2008 -- Innovectra, an online local advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced wireless and widget technology that shows local information to consumers “on the go” or in the social networks where they gather. These capabilities are immediately available for all of Innovectra’s IYP Publishers.

ActivMobile makes more than 1 million local business listings available to consumers on their web-browser enabled mobile cellphone, regardless of their wireless provider, through a simple local search interface.  Consumers can access free local business listing information and use the simple “click-to-call” feature for more than 12,000 U.S. cities and towns including Boston, New York, Atlanta and Los Angeles.

ActivWidget provides users with local search-based access to business directory listings and services from the social networks where users spend their time. ActivWidget can be e-mailed to friends or incorporated into websites, blogs or other new medium in seconds.  IYP publishers can also share the Local Search applet with their media partners (such as newspapers, radio, and TV) and community affiliates to broaden online access to their Internet Yellow Pages.

“Publishing this information in new growth oriented media helps consumers, America’s small and medium sized businesses and our partners.  In some respects it puts the Yellow Pages in front of the consumer wherever the consumers are.” said Innovectra President and CEO Thomas C. Lewis.  “By also making this richly detailed information available on widget platforms and on Facebook and other social networks, consumers can choose multiple free methods to access information.”

The new delivery methods are part of Innovectra’s ActivImpact offering, which includes SEO, SEM, Mobile, Widgets, LeadSites, dynamic couponing and Video ads. All of these new services are designed to help consumers save money and find information fast.

"I was out on sales calls and had a tire problem.  After pulling over, I asked five or six people where to find a local repair service, but no one knew.   I used ActivMobile on my cell phone, found a tire repair company in a few seconds, clicked to call them, and had my car repaired right away. Its like having the Yellow Pages in your pocket at all times.” said Metro Directories Vice President B. Scott Dorton.  “ActivMobile gives consumers much greater access to our local search data that were once only published in our print directories."

"Consumers tell us they want to find our local information fast," agreed LocalTel President Steven Galligan. "Using ActivMobile and ActivWidget lets someone find a shop or restaurant in any of the more than 100 New England communities we serve. Whether someone is looking for a restaurant after a night at Fenway Park or is visiting the metropolitan Boston area on vacation, these tools make sure that local information is always available." LocalTel's widget and mobile capabilities can be downloaded directly from www.LocalTel.com.

ActivMobile or ActivWidget for any area served by an Innovectra publisher can be accessed and sent to a wireless phone or grabbed as a widget at the following:

http://www.innovectra.com/widgets.php

http://www.innovectra.com/mobile.php

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra’s ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns.  ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings.  Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory.   The company’s online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Ross Publications Selects Innovectra For New Local Launch In California

Yellow Pages Publisher Will Debut Web Site and Expanded Internet Marketing Services for Advertisers

Vienna, VA (PRWEB) March 5, 2008 -- Ross Publications, Inc. has selected Innovectra Corporation as its partner to develop its new web-based Internet marketing capability for its Southern California Yellow Pages customers.

Ross currently reaches over 570,000 homes and businesses with its traditional print Yellow Pages books in five markets throughout Orange and Los Angeles Counties, California. With its new Internet offerings Ross will be able to better meet the needs of its Yellow Pages advertisers with a broader array of marketing services using a variety of Internet based digital multimedia capabilities.

Ross will launch a new Internet Yellow Pages (IYP) site, www.RossYellowPages.com, using Innovectra technology this spring. Innovectra's ActivSearch, a proprietary search system in an easy-to-use web format, will power the site. ActivSearch allows web visitors to search for businesses by name, category or features that traditionally only appeared in print yellow pages. The site will be optimized for Internet search engines including Google, Yahoo, MSN, Ask and others.

Ross Publications will also offer Innovectra’s ActivIMPACT program to its local advertisers in Southern California.  ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and Internet traffic for local advertisers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for Ross Yellow Pages advertisers, leveraging the company’s knowledge of the exact terms that consumers use to find local goods and services with the local merchant’s discriminating features. Innovectra’s certified search marketers will also create compelling online advertising campaigns in online search engines and by using video, mobile, widgets and other leading web and digital technologies.

"After carefully looking at the options to create the best possible package of Internet marketing services for our advertisers and their customers, we concluded that Innovectra was the right choice,” said Ross Publications CEO Shelly Hupp.  “ActivSearch will help Southern California consumers find specific businesses that meet their needs, and ActivIMPACT will help our advertisers find new customers. It’s a perfect match.”

"Thomas C. Lewis, President & CEO of Innovectra stated, “Ross Publications has extremely deep, valuable relationships with its local merchants that have been developed over many, many years. No one else has this unique, intangible and very valuable asset,” He continued, “When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment.”

About Ross Publications, Inc.
A leading publisher of neighborhood Yellow Pages in Southern California since 1959, Ross Publications, Inc. offers directory advertising services to local businesses in Orange County, Los Angeles County and surrounding areas.  Currently, 570,000 phone books in 5 separate editions are delivered annually to a population of 1,551,000 in communities located in North Orange County, Northwest Orange County, Southeast Los Angeles, and West San Gabriel Valley.    The Ross Publications home page and new local search engine for these communities will soon be available at www.RossYellowPages.com.

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation was the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivIMPACT creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company’s online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel’s New England Yellow pages, Homepages Directories and Ambassador's New York Yellow Pages.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

LocalTel Expands Innovectra Partnership to Reach Local Advertisers throughout New England

LocalTel Yellow Pages to Use Innovectra's ActivImpact Technology.

When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment.

Vienna, VA (PRWEB) February 28, 2008 -- LocalTel Yellow Pages, New England's largest publisher of community telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all of New England's local advertisers.

In addition to offering local advertiser features and benefits information at LocalTel.com, the media company is expanding its geographic coverage footprint to cover all of New England in print and digital formats to better meet the needs of over 1,000,000 local advertisers.

LocaTel will also offer Innovectra's ActivIMPACT program for its local advertisers in New England. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and internet traffic for local advertisers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for LocalTel advertisers, leveraging the company's knowledge of the exact terms that consumers use to find local goods and services with the local merchant's discriminating features. Innovectra's certified search marketers will also create compelling online advertising campaigns in online search engines and by using video, mobile, widgets and other leading web and digital technologies.

"Innovectra's ActivIMPACT complements and enhances our digital advertising strategy," said LocalTel CEO Steve Galligan. "Offering local advertisers a regional advertising platform with a national technology and marketing services partner lets them harness the power of consumers who use the Internet to find local merchants."

"Partners like LocalTel have advertising relationships no one else has," said Innovectra CEO Thomas C. Lewis. "When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment."

About LocalTel, Inc.
Localtel is a leader in independent yellow pages advertising offering business advertisements in community specific books. In addition to community directory solutions, LocalTel offers comprehensive Internet & Direct Marketing programs to ensure their customers are found wherever consumers are looking. LocalTel distributes one million print directories throughout Eastern Massachusetts in addition to its technology offerings.

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation was the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, Homepages Directories and Ambassador's New York Yellow Pages.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra Announces ActivImpact and the Addition of Online Executives Todd Walrath and Eric Koefoot as Innovectra Board Members

Leading Internet Pioneers Join Lead Generation and Internet Yellow Pages Company's Board of Directors As Innovectra Announces New Local Advertising Services.

Vienna, Va.,January 10, 2008 –Innovectra Corporation, the only full service local search software and services company, today announced new service offerings to maximize online traffic and revenue generation for the company's Internet Yellow Pages (IYP) partners and the million advertisers they represent.

The new service offerings being marketed as ActivImpact are designed to impact and improve the performance of IYP's online search properties. The features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadStream, Video ads, and Dynamic Couponing plus many others under development in 2008.

Innovectra President and CEO Thomas Lewis also announced that Todd Walrath and Eric Koefoot, executives with years of successful startup leadership and web commerce experience, have joined the company's Board of Directors.

Mr. Walrath co-founded LEADS.com, a local search and lead generation advertising agency acquired by Website Pros, Inc (NASDAQ: WPSI). Mr. Walrath, WPSI's President of Online Marketing and Lead Generation Services, is a former Group Vice President at AOL, who led that company's local services, including AOL Digital City, AOL for Small Business, AOL Yellow Pages, Local Search and Classifieds. He was also part of the executive team that launched Weather.com and later became Chief Operating Officer. Mr. Walrath holds an MBA from Duke University and a BS in Business Administration from Bucknell University.

Mr. Koefoot was the CEO and Publisher of U.S. News Ventures (USNV), a new media division of U.S. News & World Report. Mr. Koefoot is also the co-founder of Five Star Alliance, a luxury hotel booking service and also served as Vice President of Sales for Washington Post.Newsweek Interactive (WPNI), part of The Washington Post Company (NYSE: WPO). Mr. Koefoot led sales efforts at WPNI for the award-winning sites Newsweek.com and WashingtonPost.com. His prior positions inc lude serving as CFO at WPNI, President of PrimeSource Consulting and management positions at Deloitte & Touche and Ford Motor Company. Mr. Koefoot holds an MBA and a BS from the Massachusetts Institute of Technology.

"We are happy that Internet leaders like Todd and Eric are part of the Innovectra team that serves more than 1 million advertisers through Innovectra's proprietary software, search marketing and traffic generation services," said President & CEO Thomas C. Lewis. "Their knowledge, experience and creativity will help consumers throughout North America quickly find and hire local merchants, many of whom advertise through Innovectra's IYP publisher network."

About Innovectra Corporation

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Internet Media Veteran Thomas C. Lewis joins Innovectra as President and CEO

Online advertising technology pro brings deep Internet media expertise and track record of management success to drive product and revenue growth, client satisfaction and ROI.

Vienna, Va., December 6, 2007 – Innovectra Corporation, the only full service local search software and services company, today announced the appointment of Thomas (“Tom”) Lewis President and CEO.  Mr. Lewis will be based out of Innovectra’s corporate headquarters in Vienna, Va., USA and will be responsible for developing and driving the company’s overall growth strategy as well as overseeing day-to-day operations across the enterprise.

An Internet media technology veteran, Tom has been active in managing successful start-up businesses for over twenty five years, most recently serving as president & CEO of Entrieva, an Internet advertising-targeting technology company. Tom created Entrieva through the combination of Webversa (a VXML Voice ASP) and the acquisition of Semio Corp. and under his direction, created and patented the innovative Internet advertising targeting technology known as ClickSenseTM, currently in use with major media companies including AOL, advertising networks including Collective Media, Specific Media, Choice Media and search companies such as Mamma.com.  While with Entrieva, Tom also was instrumental in attracting over $12 million in institutional capital and subsequent follow-on debt and equity capital.

“Tom’s background in developing and managing online media companies, combined with his expertise in attracting capital investments and implementing sustainable growth strategies made him the obvious choice to take Innovectra to the next level,” said Gary Golding, General Partner, Edison Venture Fund.

Prior to Entrieva, Tom served as vice president and CFO of Essential Technologies, Inc., an enterprise software company serving Fortune 1000 and Federal, State and Local clients and before that he served as group vice president and general manager of Weston's Knowledge Systems & Solutions practice, where he developed custom knowledge management software applications, Web-based knowledge communities and Web-delivered software applications for enterprise clients.

Previously, Tom served as vice president of strategic planning then president and COO for the Retirement Care, Communications and Internet operations subsidiaries of The Oxford Group, a multi-billion dollar commercial real estate development and management company.  During his tenure there he successfully raised over $100 million in debt and equity capital in both private and public formats as well as managed operating businesses with over $50 million in revenues, which included both business acquisitions and dispositions.  Tom began his career with Arthur Andersen & Co. focused on high technology companies and he was involved in taking multiple companies public, including US Design Corporation and Digital Switch Corporation.

About Innovectra Corporation

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

IYP Veteran and Search Marketing Leader Join Innovectra Corporation

Company bolsters market leadership with addition of Scott Feder, Director of Sales, George Bounacos, Senior Manager, Search Engine Marketing

Vienna, Va., September 27, 2007 –Local search pioneer Innovectra Corporation today announced the addition of two industry experts to its sales and marketing team.  Scott Feder will serve as the company’s Director of Sales and George Bounacos its search engine marketing (SEM) lead.  Both have deep experience in publishing, marketing and online services management.

Feder is a long tenured telecom executive formerly with GTE Information Services, Citizens Communications and Frontier Corporation.  Most recently, he was with CenturyTel, where he led the company’s online Yellow Pages initiatives, and was an Innovectra client. Feder holds an MBA from Florida International University and an MM in Telecommunications Management. 
Bounacos has been a manager at AAA and held senior management positions at Carfax.com and St. Anthony Publishing, now a division of UnitedHealth Group.  He will be responsible for driving quality organic and paid traffic to Innovectra’s IYP client sites.  Bounacos is a graduate of George Mason University’s School of Management and holds multiple certifications from search engine companies, including Google.

“Bringing together Yellow Pages information services and search engine marketing professionals who understand our clients’ online challenges and opportunities will help them continue to grow and prosper,” said David Dague, vice president of marketing for Innovectra.  “Their experience allows us to rapidly accelerate market penetration, product performance improvement and customer service for current and future clients--we’re pleased they’re on the team.”

This announcement comes on the heels of Innovectra’s recent ADP Gold Book Award announcement for Best Electronic Directory, 2007. 

“I’m excited to become part of the Innovectra team,” said Feder.  “As a previous client, I had evaluated our options for developing a Local Search application and determined that Innovectra’s ActivSearch™ platform was best-in-class.  Underscored with the recent ADP Gold Book award, I look forward to carrying this message forward as we assist our current customers and bring on new ones.”

About Innovectra Corporation

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Innovectra, Hagadone Directories Honored with Best Electronic Directory Gold Book Award by the Association of Directory Publishers

ADP recognizes technical and functional excellence of Innovectra's ActivSearch™ 7.0 local search platform powering Hagadone Directories' "The Black Book™" online

Vienna, Va., September 17, 2007 –Local search pioneer Innovectra Corporation today announced its award by the Association of Directory Publishers (ADP) for Best Electronic Directory in a Gold Book Awards ceremony at the recent ADP mid-year conference.  The nomination was submitted by Innovectra partner Hagadone Directories Incorporated, a leading independent publisher across several Northwestern states, which recently deployed its “The Black Book™” brand online, powered by Innovectra’s ActivSearch 7.0.  Innovectra and Hagadone Directories were selected for this honor out of a competitive group of seventeen submissions.
“We (HDI) executed an exhaustive search for the best online Yellow Pages directory partner, recognizing explosive consumer use of online local search and HDI’s need to help advertisers reach and monetize this dynamic marketplace,” said Aaron Bazinet, Art Director, Hagadone Directories.

“Innovectra’s reputation for on-time, within-budget delivery and outstanding service, coupled with its technologically-advanced, user-friendly ActivSearch 7.0 platform made it the obvious choice for us. We were pleased to nominate Innovectra for this award.”

ActivSearch 7.0 is the latest local search enhancement from the Virginia based technology firm, which allows consumers to find local businesses in a variety of ways.  Released in April, the platform features “Service Area” search, enabling advertisers  serving multiple towns to be included in search results from any town that a directory serves, even if the advertisers are located outside of the searched radius.  Service Area search redefines distance-based local search by breaking away from strict “algorithmically” driven definitions of distance, to deliver a new level of relevant results  for both consumers and advertisers.

“We are thrilled to have this honor bestowed upon us by an important client and the leading association serving the independent Yellow Pages industry,” said Bob Burger, CEO of Innovectra Corporation. “Innovectra continues to be an indispensable partner to over two dozen leading online yellow pages publishers. Through constant product innovation, stellar customer service and delivery of real online monetization and traffic strategies, Innovectra is well positioned to retain its lead in the local search directory space.”

Hagadone Directories, celebrating its 20th anniversary, has grown to serve ten local markets, publishing and distributing approximately 1 million directories per year in Northern California, Idaho, Montana, Washington and Oregon. The company, which also won two additional Gold Book awards for its print products at ADP this year, recently implemented its “The Black Book™” brand online; utilizing ActivSearch 7.0.  Consumers can now reach the online directory at www.blackphonebook.com.  To further enhance its online presence, Hagadone also selected Innovectra’s ActivDirectory platform, which converts print products into high-quality “look & feel” electronic directories utilizing advanced proprietary local search technologies.

For more information on ADP and the Gold Book awards, please visit: http://sites.ewebboss.com/adp/Default.asp?PAGE_ID=121

About Innovectra Corporation

About Hagadone Directories Incorporated

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For Immediate Release
Contact: Jennifer MacLeid Qotb
Young & Associates
+1 513. 281. 2772
jennifermq@yapr.com

Jennifer Mirabile
Young & Associates
+1 724 .772 .2038
jenniferlm@yapr.com

Innovectra Monetizes Online Local Search for Four Independent Directory Publishers

Community Pages, Directory Plus, Hagadone Directories, and Yellow Pages New England Tap Local Search Pioneer's ActivSearch™ and Search Engine Marketing Services

Vienna, Va., March 29, 2007 –In a continued effort to help publishers move online and connect online buyers with sellers, local search pioneer Innovectra Corporation, today announced the addition of four leading independent directory publishers to its client portfolio. CommunityPages, DirectoryPlus, Hagadone Directories, and Yellow Pages New England have selected Innovectra's flagship local search engine platform ActivSearch™ to help solidify their core brand and strengthen relationships with local businesses by bridging online local search as a natural extension of print.

ActivSearch allows consumers to locate local businesses, services and people, similar to the robust content of the printed Yellow and White Pages, with the ease and convenience of searching online. Using sophisticated technology, ActivSearch employs advanced search algorithms, a customized needs-based ontology and best-in-class data mining and classification technology to deliver superior local search results.

“As more consumers search online and more advertising options become available to local businesses, print Yellow Pages publishers must adopt online products and strategies that will strengthen long-term advertiser relationships,” said Chris Scotton, president and CEO of Innovectra Corporation. “Innovectra’s ActivSearch and online Search Engine Marketing services provide independent Yellow Pages publishers with a winning online strategy that solidifies their core brand and helps monetize their online presence by connecting advertisers with the exploding online local search arena.”

Directory Plus, a regional Yellow Pages publisher of directories in Southwest Colorado and New Mexico, has implemented ActivSearch and consumers now can access their online directory at www.directoryplus.com. Directory Plus also selected Innovectra's ActivDirectory, a technology-driven platform that converts print products into a high-quality “look & feel” electronic directory for their online platform.

“When Directory Plus decided to revitalize its online directory product, we needed a partner with the technological knowledge and marketing expertise to spearhead the re-launch and found both with our new partner Innovectra,” said Bruce Ehlenbeck, sales manager, Directory Plus. “Innovectra has delivered an immediate, visible difference in the product and a commitment to growing usage of the site as well as increasing online revenue in the mid- and long-term.”

Yellow Pages New England, publisher of five directories in Massachusetts, has re-launched its online directory with Innovectra's ActivSearch platform and are monetizing the site through online sales. Online consumers can search at www.ypne.com

Community Pages, publisher of six directories in central New Jersey and southeast Pennsylvania,.and Hagadone Directories, publishers of community directories in Idaho, Washington, Oregon and Northern California, recently signed with Innovectra and will be implementing their online directories in the coming months.

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For Immediate Release
Contact: Jennifer MacLeid Qotb
Young & Associates
+1 513. 281. 2772
jennifermq@yapr.com

Jennifer Mirabile
Young & Associates
+1 724 .772 .2038
jenniferlm@yapr.com

LeadStream –  A New Kind of Online Lead Generation Solution – Helps Crack the Local Search Code for SMBs

Deep Local Search and Yellow Pages Heritage along with a Vertically-Focused Sales Force Key to LeadStream’s Success.

Santa Clara, Calif., March 20, 2007 –Rising above the fray of traditional Search Engine Marketing (SEM) vendors, a new kind of solution has emerged for small-to-medium businesses (SMBs) and online directory publishers that helps to crack the code for local search. Debuting at The Kelsey Group’s Drilling Down on Local conference in Santa Clara, Calif., LeadStream, a new business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for SMBs in targeted vertical and geographic markets.

Piloted in 2005, LeadStream’s business model utilizes vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products that help drive motivated buyers to SMBs. From offering multiple ways of receiving and tracking leads including online landing pages with pay-per-call, email, mapping and coupons, to creating lead qualification and customer retention services, LeadStream is building a strong base of SMBs relying on its performance-based Internet marketing solutions.

“Search Engine Marketing continues to be a major challenge for small-to-medium businesses. In fact, recent market research shows that less than 6 percent of SMBs are using paid search as an avenue for lead generation,” said LeadStream President and CEO Chris Scotton. “With the dramatic increase of consumers going online to search for local products and services, LeadStream makes SEM simple for SMBs – a group characterized by limited marketing resources, budget and time – managing their Internet marketing campaign from beginning to end, while delivering qualified leads.”

With one of the only vertically-focused in-house ad sales and customer support teams, LeadStream is an effective channel distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. LeadStream has an intimate knowledge of the SMB market provided by a seasoned management team with deep Yellow Pages, local search marketing and advertising sales experience.

LeadStream offers a complete suite of products and services including online landing page templates and multiple search engine sponsored ads, priority placement on major search engines, a unique trackable phone number, a personalized performance-tracking site called LeadTrak and several other lead tracking methods tailored to SMBs needs.

AboutLeadstream

LeadStream, a business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for small-to-medium businesses (SMBs). Utilizing a broad mix of search engine marketing tools and techniques, LeadStream is tailored to SMBs seeking a Web presence or increased sales leads in verticals and geographic markets most sought by online consumers. With SMB-experienced management and a vertically-focused in-house ad sales and customer support team, LeadStream is an effective distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. Founded in 2001, Innovectra is the only full-service local search software and services company and the first to offer an integrated online Yellow and White Pages directory platform for SMB advertisers. A privately held company, LeadStream is headquartered in Vienna, Va. For more information, please visit www.leadstream.net.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Independent Yellow Pages Publishers Move Closer to Customers with Innovectra’s Complete Online Media Integration Services

Innovectra Corporation enabling Independent Publishers to retain and grow advertiser relationships from print to the Internet with Online Yellow Pages and complete online ad serving.

VIENNA, VA, October 12, 2006 – With over 180 million U.S. residents online by the end of 2006 and more local online advertising choices available than ever before, independent Yellow Pages publishers have a convincing opportunity to use the Internet as another powerful means to maintain quality advertiser relationships. However, for these publishers and their advertisers, the online local search industry can be a very complex and fragmented space to enter. Innovectra, the only full-service local search software and services company, has developed and deployed a strategy that is helping independent Yellow Pages publishers easily weave local search into their core services to complement  print products, move their core brands online and demystify local online advertising.

 By expanding on traditional Yellow Pages offerings, Innovectra is introducing independent publishers to Interactive Yellow Pages and other online outlets to maximize publishers’ return-on-investment, deepen advertiser loyalty and provide a path for non-traditional revenue growth. Although the print Yellow Pages is still the first choice for searchers to gather business information, Innovectra’s local search solutions expand that reach by serving advertisers to publishers’ Online Yellow Pages sites and a large number of targeted online media, all aimed at reinforcing publishers’ brands on the Internet.

“Offering another way for our advertisers to connect with their customers beyond the scope of our print products creates a new level of control and personalization that is unique to the web experience,” said Scott Dorton, Director of Internet Marketing for Metro Directories. “Innovectra’s all-inclusive online local search solution has benefited Metro Directories by growing our advertiser base and giving our print advertisers online visibility that may have been previously out-of-reach.”

Using the latest search engine marketing techniques and serving advertiser’s information to various local search websites, is the newest piece of Innovectra’s approach to driving quality local leads from multiple sources.  Innovectra’s complete local search suite of services has attracted many of the leading independent publishers across the country, such as United Yellow Pages in California, Metro Directories of Georgia and Ambassador Yellow Pages in New York, among others.

About Innovectra Corporation

Innovectra Corporation is the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearchTM, an innovative local search platform providing content data extraction and classification; “needs-based” local search functionality; print ad presentation and creation and robust, multiple language naturalization. Innovectra also offers LeadStreamTM, an integrated pay-per-performance online advertising platform. Innovectra is an indispensable partner to major publishers in North America, Europe, and Asia. For more information visit www.Innovectra.com, or view one of our client sites including Windstream’s Official Online Yellow Pages, United’s Los Angeles Online Yellow Pages, Metro’s Atlanta Online Yellow Pages and Ambassador’s New York Yellow Pages.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra Corporation Creates Local Online Interactive Directory for Ambassador New York Yellow Pages

New York Yellow Pages publisher launches www.AmbassadorLocal.com as part of a broad strategy to bring local buyers and sellers together online.

VIENNA, VA, September 18, 2006 – The year that marks the 120th birthday of the printed Yellow Pages directory also represents a burgeoning partnership between New York Yellow Pages Publisher Ambassador and Innovectra, the only full service local search software and services company.  Ambassador today announced the introduction of its powerful new online Yellow Pages directory serving all five boroughs of New York City including Manhattan, Queens, Brooklyn, Staten Island and the Bronx. The new local New York online Yellow Pages site, found at www.AmbassadorLocal.com, is a central part of Ambassador’s aggressive strategy to help local New York businesses reach ready-to-buy consumers, wherever and whenever they are searching for a local product or service, on or offline.

“Innovectra’s complete suite of local online search products and services is the perfect compliment to our strategy of giving New York consumers end-to-end access to valuable print content online, directly where they are searching,” said Richard Hargrave, Vice President, Internet, Ambassador Yellow Pages. “With Innovectra, we’ve found a product set that provides local businesses a comprehensive online marketing solution for serving content to all the major Internet directories and search engines.”

With 120 years for the industry to build on the founding Yellow Pages principle, viewers now can easily navigate the Ambassador online New York Yellow Pages site by using sophisticated search capabilities such as multiple keywords, categories and specific business names. Users can narrow down business listings by displaying results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features driving directions, area maps, telephone numbers, addresses and links to company websites, putting local businesses in touch with its customers.

“With a history of offering cutting edge Internet offerings and search technologies, we knew Ambassador and Innovectra were a perfect match to allow advertisers to expand the reach of their traditional printed Yellow Pages advertising,” said Chris Scotton, President and CEO of Innovectra Corporation. “It’s exciting to see, in a 120-year old industry, an innovator like Ambassador providing breakthrough local search solutions for consumers and local businesses in a dynamic market like New York.”

About Ambassador Yellow Pages

Ambassador Yellow Pages was founded in 1999 and is the fastest growing Yellow Pages publishing company in New York City. Privately funded by equity funds and founded by successful media and business executives, the company’s mission is to publish the finest directories through timely distribution and strategic partnerships. Since the 2000 launch of its county-wide directory in Manhattan, Ambassador has successfully expanded its business into three additional markets: publishing a Queens directory in 2001, a Brooklyn directory in 2002 and a Bronx directory in 2004. In 2005, the first-ever Manhattan Spanish Yellow Pages, Nuestra Guia, was published. Ambassador announced their entrance into their fifth NYC borough, Staten Island, in 2006. Ambassador is proud to represent the largest and most popular Internet directories and search engines in the U.S. Together with print Yellow Pages, advertisers can reach their total “ready-to-buy” market, both on and offline.

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Innovectra Corporation Collaborates with Windstream Yellow Pages to Establish Local Search Site

Launch of new WindstreamYellowPages.com site provides local search capabilities, nationwide.

VIENNA, VA, August 31, 2006 – Innovectra Corporation, in partnership with Windstream Yellow Pages, released a new online directory serving local information, nationwide. Windstream Yellow Pages, formerly Alltel Publishing Corporation, allows searchers to locate local businesses and persons, similar to using the printed Yellow and White Pages, but with the ease and convenience of searching online. Internet users can begin finding local information at the new search site at http://www.WindstreamYellowPages.com.

Using sophisticated search capabilities, viewers can easily navigate the Windstream online Yellow Pages site using multiple keywords, categories, or even by specific business names. Users can narrow down business listings by sorting results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features driving directions, area maps, telephone numbers, addresses and links to company websites, putting local businesses in touch with its customers.

“We have partnered with Alltel Publishing for over five years and welcome the opportunity to work with them as they transition to the new Windstream Yellow Pages,” said Chris Scotton, President and CEO of Innovectra Corporation. “Connecting searchers to local businesses, using a simplified approach, provides a valuable local search resource that people can trust.”
                                                                                       
Catering to the growing number of people looking to the Internet for local information, while maintaining the most relevant and useful results is behind the essence of the Windstream online Yellow Pages. With the same listings as the printed book, the online Yellow Pages site gives searchers yet another way to find local information simply and easily. According to Lee Hamill, Vice President of Marketing at Windstream Yellow Pages, “The new Windstream online Yellow Pages site is our way of solidifying our Internet presence across the country and entering the next stage in the evolution of online searching.”

About Windstream Yellow Pages

Windstream Yellow Pages is one of the nation’s leading publishers of telephone directories for independent telephone companies. Publishing more than 370 directories in 34 states annually, Windstream Yellow Pages distributes more than 7.5 million directory copies per year. Windstream Yellow Pages also processes more than one million service orders annually, producing more than 100,000 Yellow Pages ads each year, and designing approximately 18,500 community and information pages annually. Windstream Yellow Pages is known for industry-leading directory quality and listing accuracy, outstanding service to client telcos and innovative product and revenue-development initiatives that are accomplished by comprehensive market planning and sales contacts.

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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Brunei Online Yellow Pages Launches with Sultan, Celebration and Chance for Free Car.

Introduction of new yp.com.bn site provides local search capabilities for the country of Brunei and some fantastic prizes.

Vienna, VA August 16, 2006–To announce the launch of the new local online Yellow Pages directory for the country of Brunei, festivities and fanfare begin this week led by the head of state, His Majesty the Sultan of Brunei Hassanal Bolkiah. Starting today, residents of the country of Brunei have a unique way to celebrate His Majesty’s 60th birthday by taking advantage of the new GTE Directories Brunei online Yellow Pages search site, produced by U.S. software services company, Innovectra Corporation. Visitors to the website, found at www.yp.com.bn, will have the opportunity to register to win a Toyota Vios vehicle and other high-end prizes drawn after the month-long promotion.

“Knowing their proven track-record for providing superior search capabilities leveraging Yellow Pages content made the decision to team with Innovectra a clear choice,” said Greg Hanifee, Vice President of the GTE Brunei Yellow Pages. “The need for a reliable online Yellow Pages site in Brunei was apparent, and Innovectra is the obvious choice with the most accurate and user-friendly solution to help Bruneians searching the Internet for local information.”

Similar to using the printed Yellow Pages, the new Brunei local search website adds the ease and convenience of searching online, leveraging all of the deep advertiser content resident in the printed Yellow Pages. Using sophisticated search capabilities, viewers can easily navigate the Brunei online Yellow Pages site using multiple keywords, categories, or by specific business names. Users can narrow down business listings by sorting results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features up-to-date telephone numbers, addresses and links to advertiser websites, putting local businesses in touch with its customers.

“It was satisfying enough to know that we can provide the country of Brunei with a simple and easy solution to connect residents with the most relevant local businesses,” said Chris Scotton, President and CEO of Innovectra Corporation. “To be able to celebrate the launch of this powerful local information source with the leader of the country makes the introduction of this site that much more momentous.”

Brunei, otherwise known as the Sultanate of Brunei, is a small but affluent country located on the island of Borneo in Southeast Asia. The Sultan of Brunei is one of the world’s longest reigning monarchs.

About GTE Directories Brunei Yellow Pages
GTE Directories Brunei, Sdn. Bhd is a joint venture directory company of JATI Investments Brunei and Verizon Information Services. GTE Directories Brunei has provided yellow pages advertising solutions to the Brunei market for over 25 years in agreements with TelBru (formerly Jabatan Telekom Brunei).


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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Local Search Firm Innovectra Corporation Closes $4 Million Round of Funding.

Longworth Venture Partners leads round to fund expansion of Innovectra’s ActivSearch™ local search software platform and LeadStream™ pay-per-call offering.

Vienna, VA May 4, 2006–Innovectra Corporation, the only full service local search software and services company, today announced the close of its B round of funding.  Longworth Venture Partners, a Boston-based technology-focused investment firm, has joined current investor, Edison Venture Fund, in closing the $4 million round.  Innovectra will use the funds to expand the footprint of its ActivSearch™ local search engine portal and continue the rollout of its Leadstream™ pay-per-call platform.

Innovectra is poised to capitalize on the rapidly growing local search market, which according to The Kelsey Group, is projected to reach $4 Billion by 2009.  The company’s flagship local search engine ActivSearch™ uses advanced search algorithms, a customized needs-based ontology and best-in-class data mining and classification technology to deliver superior local search results.  The company’s LeadStream™ platform is a full-service pay-for-performance online advertising solution that publishers and search engines can use to monetize their site traffic.  Innovectra’s customers include AT&T, Dex, Verizon, Windstream (formerly ALLTEL), R.H. Donnelley, Yellow Pages Group, and more.

LeadStream™ advertisers are assigned a unique, trackable phone number which is displayed on ActivSearch, Google, Yahoo! and numerous other search engines when a prospect searches for that particular company or product. Calls to the unique number are forwarded to the advertisers’ regular number and the advertiser pays only for phone calls received,

"Pay-per-call takes what is great about the Google pay-per-click model, ROI accountability, and makes it viable for local businesses that are more willing to pay for a phone call than a click," said Chris Scotton, President and CEO of Innovectra.  Added Scotton, "With increased demand from local businesses for this type of online advertising, Innovectra recognized the time was right to raise a B round to help Yellow Pages publishers take full advantage of the opportunity."

Peter Roberts, General Partner at Longworth said, "Innovectra has blue chip customers, outstanding search technology and an impressive management team.  They are well positioned to become a major player in local search and pay-for-performance advertising."

About Longworth Venture Partners
Longworth Venture Partners is a Boston-based venture capital firm that invests in early-stage software, internet and media companies. For over twenty years, the Longworth team has founded, built and led investments in some of the most innovative and successful technology companies. The firm combines a proven track record of entrepreneurial and operating success with top venture investing performance to support entrepreneurs in building the next generation of technology leaders. For more information please visit www.longworth.com

About Edison Venture Fund
Established in 1986, Edison Venture Fund partners with entrepreneurs, service providers, and other financing sources to build successful companies.  Edison provides capital and value-added services to expansion stage ($5 to 20 million revenue), information technology businesses located in the Mid-Atlantic region.  Initial investments range from $3 to 5 million.  Edison typically serves as a sole or lead investor.  In addition to providing expansion capital, Edison funds management buyouts, spinouts and secondary stock purchases.  Edison’s investment professionals are based in three offices: Lawrenceville, NJ, Bala Cynwyd, PA, and McLean, VA.  For more information, visit www.edisonventure.com


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For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com

Innovectra expands LeadStream™ IYP solution with the launches of www.unitedyellowpages.com and www.metrodirectories.com.

Websites offer Innovectra's local consumer search & advertiser pay-for-performance platform capability.

Vienna, VA April 6, 2006– Innovectra, the only full service local search software and services company today announced the introduction of United Yellow Pages Local (www.unitedyellowpages.com) and Metro Directories (www.metrodirectories.com), performance based Interactive Yellow Pages (IYP) search sites. unitedyellowpages.com and metrodirectories.com serve the northern Hollywood and metropolitan Atlanta markets respectively and feature Innovectra's LeadStream™ pay-for-performance advertising platform. United Yellow Pages and Metro Directories join Alltel Publishing Corporation in teaming with Innovectra; Alltel and Innovectra announced alltellocal.com serving the Lincoln, Nebraska local market, December 2005.

The introduction of www.unitedyellowpages.com and www.metrodirectories.com, with low-advertiser-risk, flexible pay-per-call and pay-per-click pricing options, demonstrates yellow pages publishers' commitment to online advertising as a way to monetize their Internet presence. United Yellow Pages and Metro Directories have been providing IYP directories on the Internet partnering with Innovectra for several years. When faced with the daunting task of integrating a pay-per-call/click product infrastructure, both publishers once again turned to Innovectra to leverage its full-service LeadStream pay-per-performance offering.

"Publishers continue to see performance-based advertising as vital to their success online," said Christopher Scotton, Innovectra's President and CEO. "Industry leaders such as United Yellow Pages and Metro Directories share our vision in this strategic initiative; together we will meet the demanding needs of online consumers and local Yellow Pages advertisers by providing a stream of quality leads for their businesses."

Built on Innovectra's industry-leading ActivSearch™ search engine platform, LeadStream is an integrated managed services solution that includes print-content data extraction and classification, site hosting, display ad extraction/creation and presentment, ad sales and complete back office services including provisioning, performance tracking, billing and customer care.

"Providing consumers a variety of ways to find local advertiser information is just one way we deliver what businesses want," said Christina Swain, vice president, operations for United Yellow Pages. "Quite simply, Yellow Pages advertisers want results—and by teaming with Innovectra, we are effectively maximizing their reach to ready-to-buy consumers."

"Metro Directories is all about guaranteeing advertiser results," said B. Scott Dorton, Metro's regional vice president, sales. "Innovectra's full-suite of search engine and pay-for-performance services can certainly show our advertisers a solid return on their investment."

These launches represent the first of many United, Metro Directories, Alltel and Innovectra will offer in the upcoming months. Expansions are planned into the local Lexington, Kentucky market early summer with Alltel and several other local markets served by United Yellow Pages and Metro Directories.

About United Yellow Pages
A leader in local yellow pages United Yellow Pages has been producing valuable community directories since 1972. United is growing rapidly and this year will publish 48 directory titles, which are used by millions of consumers throughout Northern and Southern California. Through extensive market research we have identified the needs of yellow pages users and advertisers. Local content and targeted distribution are keys to United Yellow Pages success in this competitive market. Usage studies and Call Measurement lines continue to prove strong and growing usage from our community directories. It is our desire to produce and distribute the very best product at the very best price. For more information, visit us at www.unitedyellowpages.com

About Metro Directories
Based in Atlanta, Metro Directories has published directories for several years built on a results based business model; which is a significant departure from the traditional Yellow Pages model. The ability to finitely track and report on Internet and CD-based electronic product usage for advertisers is central to Metro's guaranteed performance strategy.


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