New Products added to ActivImpact
Innovectra continues to improve ActivImpact by offering revenue generating products to the platform. Each new product is designed to provide our Publishers with tangible web, mobile and social media applications that can be packaged and priced based on your market. The goal of the platform is to provide you with innovative, revenue producing services that drive leads to your advertisers.
Reputation Management Services
Innovectra's Reputation Management solution consists of a scorecard, monthly reports and action plans for managing a merchants visibility on the web. We measure the depth, completeness and accuracy of listings and profile information across the web to generate an online Reputation Score. By knowing where and how customers find different merchants and services providers online, we administer effective online marketing tactics to maximize the potential Internet exposure for each participating business.
- Directory Listing Submissions to relevant Local Search Sites
- Business Profile Syndication through Acxiom network
- Search Engine Registry (Google, Yahoo!, Bing and Ask)
- Social Media Marketing (set up Facebook and Twitter accounts)
- Managed Web Presence (add-ons for landing pages and web sites)
ActivDirectory for the iPad
While Innovectra already provides robust Yellow Pages apps for the iPhone, (search Innovectra in the iTunes store), we are really excited about the launch of Apple's iPad this spring. The device promises to be a game changer especially for traditional media publishers who desire to make their digital directories much more interactive and engaging for consumers.
Innovectra's iPad prototype application (currently available) incorporates many of the iPad's new user features and functionality, by enabling access to videos, web links, maps/directions, social networks, e-mail, address books, ratings/reviews and favorites for example. What's more is that users will be able to utilize the Innovectra iBook e-reader to download and store your digital directories for easy retrieval--even when there is not a Wi-Fi or Internet connection available. See sample select screen shots below.
Website Building Packages
Even today, over 50% of small businesses do not have a website. We have designed a simple, low-cost program to help close that gap. As part of ActivImpact, Innovectra offers a "turn-key" web site building capability. A publisher can choose to build site for their advertisers using the ActivImpact Admin portal, or Innovectra can build sites for a nominal fee.
- Allow advertisers to select their own personal "domain name" - their business url
- Advertisers can choose from a 5 page, 10 page or "custom" website package
- Websites are professionally designed using a template based website gallery that includes 8,000 variations
- Speedy design and publishing within days
- Hosting, business e-mail boxes included; shopping cart and other add-ons available
- Fully search engine optimized site - your website content is built so that the major search engines find and display your site when customers are looking for your product or service
E-mail Marketing Packages
E-mail is a way of life for everyone. Most businesses have an e-mail list, or if they don't, they would like to build one. Now they can not only build a list, they can send professionally designed e-mails throughout the year to promote their business or make special offers. As part of ActivImpact, Innovectra offers a "turn-key" e-mail marketing capability. Publisher can choose to create and manage e-mail marketing campaigns for their advertisers using the ActivImpact Admin portal, or Innovectra can create and manage programs for a nominal fee.
- Uses an "Opt-in" e-mail model
- Allow advertisers to start with their own e-mail list or create one using the "sign-up" widget
- E-mail campaigns are professionally designed using a template based gallery
- Speedy design and publishing within days
- E-mail service included
iPhone Application
As part of ActivImpact, Innovectra offers a "turn-key" iPhone app capability. The iPhone app results can be managed by the publisher if they decide to monetize the app by selling "top position".
- iPhone app is based on the publishers primary ActivImpact website
- Apps are registered with Apple and can be downloaded through iTunes
- Publisher can decide if they want to offer a iPhone ad package and generate additional revenue through selling "top positions"
Internet Yellow Pages (IYP)
More and more consumers are searching for local businesses by using Internet Yellow Pages ("IYP") on directory publisher sites and Internet search engines. Participating businesses can have their display advertising from the publisher's phone books electronically reproduced on the ActivImpact platform to accompany their directory listing and business profile. Additionally, e-mail links, website links and other features can be added as needed. This is the first step in establishing a web presence and enables consumers to easily find local merchants directly from the publisher's home page or by searching for information in directory market areas on Google and other major Internet search engines.
Lead Sites
Lead Sites connect online consumers to local businesses through internet search engines. Lead sites are high-impact, call-to action sites that are designed to generate leads for local advertisers. They are designed to match with online search queries through Search Engine Marketing ("SEM"). These sites are a cost effective way for local advertisers to build a simple web presence with an effective lead generation capability, giving them a tangible performance based Internet marketing tool.
Online Video
This high impact marketing message is designed to reach different segments of users. Web videos engage the user - usage statistics show 95% of the entire video ad is being watched on average. Web videos allow the advertiser to speak directly to the user. They captivate the viewer and prompt a direct response. We offer a variety of options from simple "Pan and Zoom" to custom on-site videos.
Dynamic Coupons
Our dynamic coupon program allows self-managed internet promotions that are a completely automated solution. No limit on number of coupon promotions. Campaigns can be managed online in 4 easy steps:
1. Choose a template
2. Define the offer
3. Preview the Coupon
4. Schedule and launch the Campaign
Mobile
Find local merchants anywhere. Connect to local businesses as easy as find, click and talk. Simply send your phone links to as many free directories as you like!
Widgets
Widgets are distributable applets that make it easier to access and search Internet Yellow Pages or advertiser offerings. They can be featured on home pages of publisher, media affiliates, local chambers or trade organizations. Widgets can be downloaded to user's desktop, PDA or mobile phone, and e-mailed to a friend.
Search Engine Marketing
Drive traffic to advertiser Lead Sites on major search engines. Generate clicks, calls and site visits through paid search. This is a turn key solution from start to finish. The advertiser determines their budget and Innovectra's certified experts manage the campaigns on behalf of publishers. We purchase Keyword Groups on major search engines including Google and Yahoo. This service includes campaign reporting.