Innovectra. Choose an Experienced, Trusted Partner.

Who is Innovectra?

Founded in 1996 by an experienced team of Internet and media publishing pioneers, Innovectra is the only full service local search software and services provider, and the first to develop and deploy an integrated electronic Yellow-and-White pages directory platform. The company, headquartered in Vienna, Virginia USA, is privately held with significant equity investment from Edison Venture Fund.



What products and services does Innovectra offer?

Innovectra provides a complete suite of interactive online media products and services that "profitize" local search, including—

Local search:

	An innovative local search engine platform providing: content-based mining, extraction and classification; complete local search with single-box "find"; print ad presentation and robust, multiple language naturalization.
	A technology-driven platform that quickly converts print products into a high-quality local search format with the look and feel of print products.

Content Mining, Extraction and Presentment:

	An advanced data mining platform that brings print ad content online through rich, deep content mining, extraction and classification and presentment.
	Electronic conversion of print display advertising for high impact search presentment.
	Multi-media display advertising presentment with dynamic content update and robust mapping features.
	Automated, streamlined electronic tear pages presentment that accelerates and drives cost out of back-end processes.

Media Enhancement Services:

Professional services offering guaranteed circulation development, effective usage marketing and high-impact advertising sales.

What does Innovectra mean by "Full service"?

Innovectra knows that the key to success in local search is to provide unsurpassed value to each critical link in the Media Value Chain: Consumer; Advertiser; Publisher, through:

		Generating strong consumer awareness and loyalty.
		Providing targeted advertiser-reach and message impact.
		Enabling publisher brand enhancement and profitable revenue generation.

With this in mind, Innovectra set out on - and accomplished - its mission to maximize value across the entire Media Value Chain, creating a full suite of products and services that:

		Ensure that consumers are aware of and have quick access to relevant, compelling and easy-to-find information - in any format they choose.
		Provide high-volume, relevant search traffic to advertisers with tools to create compelling promotional messages to "Close the sale."
		Extend and enhance publishers' brands online with platforms that effectively bring buyers and sellers together, creating robust, sustainable advertising revenue streams.

How Is Innovectra different?

Customers choose Innovectra for its:

Experience - As the first to develop and deploy a full-content-based local search directory platform, Innovectra has developed deep domain expertise strong technical know-how and intellectual property making us a trusted, indispensable partner for customers.

Reliability - Innovectra's can-do culture and intelligent, passionate team has created an environment focused on customer service, commitment to product excellence and on-time delivery.

Quality - With cutting-edge imaging, local search and content management technologies, Innovectra is and will always be at the forefront of delivering powerful, stable and customer-friendly products and services.

Value - Innovectra understands that ROI is the centerpiece of what we do for our customers - driving revenue, reducing cost and increasing lifetime value is our core commitment - "Profitizing" the online media franchise.



Who uses Innovectra's products and services?

Innovectra serves a marquee list of customers comprised of very large, to medium and smaller-sized publishers, including: SBC, Verizon, Dex Media Services, Windstream Communications (formerly Alltel Publishing), RHDonnelly, United Yellow Pages, Ambassador and many others.



What technologies drive Innovectra's platforms?

Innovectra strictly adheres to "best practice" software development. We've created proprietary software using state-of-the-art technologies that promise long-term stability, extended shelf life and greatly enhanced functionality:

		W3C Standard Technologies Innovectra utilizes the latest technologies to maintain a market edge and increase product shelf life, leveraging an ever-growing set of development tools available in the industry. Innovectra employs Java programming language, a widely adapted standard for developing distributed and web-centric software and Extensible Markup Language (XML) which has been a W3C standard since 1998 enabling reduced file sizes with no loss of image quality.
		Proprietary Search, Indexing and Compression Algorithms Innovectra's software automates document conversion to web-ready format using complex algorithms, unparalled in the industry. The precise content of graphics-rich pages display with pinpoint clarity and Innovectra's proprietary compression technology ensures that files download fast. Innovectra uses logic in Java and XML to automatically identify the key information bits, tag them, and store them as a basis for indexing the graphical file content. This information is then used to build high-speed search indexes that comprise the core of our software.
		Object-Oriented Software Development All of Innovectra's proprietary software is developed in an object-oriented environment, which: Facilitates efficient re-use of core product functionality. Enables tremendous flexibility when customizing software for a specific client requirement. Allows simple, fast product improvement as technology and client needs evolve.
		Distributed and Web-Centric Products Innovectra builds products that are solidly grounded in distributed architectures meaning that they are highly suitable for deployment in networked environments. Innovectra also leverages the Internet by using Web-centric tools, standards and practices in order to insure stability, scalability and longevity.
		Seamless, "Plug and Play" Integration with Legacy Publishing Systems Innovectra's use of object-oriented and distributed computing technologies means that its software integrates seamlessly with any legacy system. This "plug and play" compatibility eliminates time and insures minimal impact on a client's existing production systems or procedures.

Are pages simply scanned in to create ActivDirectory pages?

No. Publisher's pagination files are digitally transcribed and all of the information is parsed to create crystal clear images that are fully searchable.



Is any other information needed from the publisher's pagination system to produce ActivDirectory?

No. Recognizing the difficulties publishers have with extracting detailed data elements from pagination systems, Innovectra created very complex software to extract all indexing data from standard printer pagination files.



Does ActivDirectory Onsite (CD ROM) require special software (plug ins) to operate?

No. ActivDirectory runs on any standard Internet web browsers that are found on a user's workstation.