For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Internet Media Veteran Thomas C. Lewis joins Innovectra as President and CEO
Online advertising technology pro brings deep Internet media expertise and track record of management success to drive product and revenue growth, client satisfaction and ROI.
Vienna, Va., December 6, 2007 – Innovectra Corporation, the only full service local search software and services company, today announced the appointment of Thomas (“Tom”) Lewis President and CEO. Mr. Lewis will be based out of Innovectra’s corporate headquarters in Vienna, Va., USA and will be responsible for developing and driving the company’s overall growth strategy as well as overseeing day-to-day operations across the enterprise.
An Internet media technology veteran, Tom has been active in managing successful start-up businesses for over twenty five years, most recently serving as president & CEO of Entrieva, an Internet advertising-targeting technology company. Tom created Entrieva through the combination of Webversa (a VXML Voice ASP) and the acquisition of Semio Corp. and under his direction, created and patented the innovative Internet advertising targeting technology known as ClickSenseTM, currently in use with major media companies including AOL, advertising networks including Collective Media, Specific Media, Choice Media and search companies such as Mamma.com. While with Entrieva, Tom also was instrumental in attracting over $12 million in institutional capital and subsequent follow-on debt and equity capital.
“Tom’s background in developing and managing online media companies, combined with his expertise in attracting capital investments and implementing sustainable growth strategies made him the obvious choice to take Innovectra to the next level,” said Gary Golding, General Partner, Edison Venture Fund.
Prior to Entrieva, Tom served as vice president and CFO of Essential Technologies, Inc., an enterprise software company serving Fortune 1000 and Federal, State and Local clients and before that he served as group vice president and general manager of Weston's Knowledge Systems & Solutions practice, where he developed custom knowledge management software applications, Web-based knowledge communities and Web-delivered software applications for enterprise clients.
Previously, Tom served as vice president of strategic planning then president and COO for the Retirement Care, Communications and Internet operations subsidiaries of The Oxford Group, a multi-billion dollar commercial real estate development and management company. During his tenure there he successfully raised over $100 million in debt and equity capital in both private and public formats as well as managed operating businesses with over $50 million in revenues, which included both business acquisitions and dispositions. Tom began his career with Arthur Andersen & Co. focused on high technology companies and he was involved in taking multiple companies public, including US Design Corporation and Digital Switch Corporation.
About Innovectra Corporation
Innovectra Corporation is the only full service local online search software and services company. An online publishing pioneer, Innovectra is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra offers its Yellow Pages publishing clients a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectory™, proprietary technology that quickly converts print products into high-quality local search format, and ActivSearch™, an innovative local search product that classifies and extracts data including print advertising images combined with new Service Area local search capabilities. Innovectra also helps local advertisers using its LeadStream™ online lead generation service that allows local businesses to pay for results and performance. Local businesses can learn more by visiting www.LeadStream.net To learn more about Innovectra, visit www.Innovectra.com or a client site for more information about its award winning services. The company’s customers include Windstream’s Official Online Yellow Pages, United’s Los Angeles Online Yellow Pages, Metro’s Atlanta Online Yellow Pages and Ambassador’s New York Yellow Pages.For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
IYP Veteran and Search Marketing Leader Join Innovectra Corporation
Company bolsters market leadership with addition of Scott Feder, Director of Sales, George Bounacos, Senior Manager, Search Engine Marketing
Vienna, Va., September 27, 2007 –Local search pioneer Innovectra Corporation today announced the addition of two industry experts to its sales and marketing team. Scott Feder will serve as the company’s Director of Sales and George Bounacos its search engine marketing (SEM) lead. Both have deep experience in publishing, marketing and online services management.
Feder is a long tenured telecom executive formerly with GTE Information Services, Citizens Communications and Frontier Corporation. Most recently, he was with CenturyTel, where he led the company’s online Yellow Pages initiatives, and was an Innovectra client. Feder holds an MBA from Florida International University and an MM in Telecommunications Management.
Bounacos has been a manager at AAA and held senior management positions at Carfax.com and St. Anthony Publishing, now a division of UnitedHealth Group. He will be responsible for driving quality organic and paid traffic to Innovectra’s IYP client sites. Bounacos is a graduate of George Mason University’s School of Management and holds multiple certifications from search engine companies, including Google.
“Bringing together Yellow Pages information services and search engine marketing professionals who understand our clients’ online challenges and opportunities will help them continue to grow and prosper,” said David Dague, vice president of marketing for Innovectra. “Their experience allows us to rapidly accelerate market penetration, product performance improvement and customer service for current and future clients--we’re pleased they’re on the team.”
This announcement comes on the heels of Innovectra’s recent ADP Gold Book Award announcement for Best Electronic Directory, 2007.
“I’m excited to become part of the Innovectra team,” said Feder. “As a previous client, I had evaluated our options for developing a Local Search application and determined that Innovectra’s ActivSearch™ platform was best-in-class. Underscored with the recent ADP Gold Book award, I look forward to carrying this message forward as we assist our current customers and bring on new ones.”
About Innovectra Corporation
Innovectra Corporation is the only full service local online search software and services company. An online publishing pioneer, Innovectra is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra offers its Yellow Pages publishing clients a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, proprietary technology that quickly converts print products into high-quality local search format, and ActivSearchTM, an innovative local search product that classifies and extracts data including print advertising images combined with new Service Area local search capabilities. Innovectra also helps local advertisers using its LeadStreamTM online lead generation service that allows local businesses to pay for results and performance. Local businesses can learn more by visiting www.LeadStream.net To learn more about Innovectra, visit www.Innovectra.com or a client site for more information about its award winning services. The company’s customers include Windstream’s Official Online Yellow Pages, United’s Los Angeles Online Yellow Pages, Metro’s Atlanta Online Yellow Pages and Ambassador’s New York Yellow Pages.For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra, Hagadone Directories Honored with Best Electronic Directory Gold Book Award by the Association of Directory Publishers
ADP recognizes technical and functional excellence of Innovectra's ActivSearch 7.0 local search platform powering Hagadone Directories "The Black Book" online
Vienna, Va., September 17, 2007 –Local search pioneer Innovectra Corporation today announced its award by the Association of Directory Publishers (ADP) for Best Electronic Directory in a Gold Book Awards ceremony at the recent ADP mid-year conference. The nomination was submitted by Innovectra partner Hagadone Directories Incorporated, a leading independent publisher across several Northwestern states, which recently deployed its “The Black Book™” brand online, powered by Innovectra’s ActivSearch 7.0. Innovectra and Hagadone Directories were selected for this honor out of a competitive group of seventeen submissions.
“We (HDI) executed an exhaustive search for the best online Yellow Pages directory partner, recognizing explosive consumer use of online local search and HDI’s need to help advertisers reach and monetize this dynamic marketplace,” said Aaron Bazinet, Art Director, Hagadone Directories.
“Innovectra’s reputation for on-time, within-budget delivery and outstanding service, coupled with its technologically-advanced, user-friendly ActivSearch 7.0 platform made it the obvious choice for us. We were pleased to nominate Innovectra for this award.”
ActivSearch 7.0 is the latest local search enhancement from the Virginia based technology firm, which allows consumers to find local businesses in a variety of ways. Released in April, the platform features “Service Area” search, enabling advertisers serving multiple towns to be included in search results from any town that a directory serves, even if the advertisers are located outside of the searched radius. Service Area search redefines distance-based local search by breaking away from strict “algorithmically” driven definitions of distance, to deliver a new level of relevant results for both consumers and advertisers.
“We are thrilled to have this honor bestowed upon us by an important client and the leading association serving the independent Yellow Pages industry,” said Bob Burger, CEO of Innovectra Corporation. “Innovectra continues to be an indispensable partner to over two dozen leading online yellow pages publishers. Through constant product innovation, stellar customer service and delivery of real online monetization and traffic strategies, Innovectra is well positioned to retain its lead in the local search directory space.”
Hagadone Directories, celebrating its 20th anniversary, has grown to serve ten local markets, publishing and distributing approximately 1 million directories per year in Northern California, Idaho, Montana, Washington and Oregon. The company, which also won two additional Gold Book awards for its print products at ADP this year, recently implemented its “The Black Book™” brand online; utilizing ActivSearch 7.0. Consumers can now reach the online directory at www.blackphonebook.com. To further enhance its online presence, Hagadone also selected Innovectra’s ActivDirectory platform, which converts print products into high-quality “look & feel” electronic directories utilizing advanced proprietary local search technologies.
For more information on ADP and the Gold Book awards, please visit: http://sites.ewebboss.com/adp/Default.asp?PAGE_ID=121
About Innovectra Corporation
Innovectra Corporation is the only full service local online search software and services company. An online publishing pioneer, Innovectra is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra offers its Yellow Pages publishing clients a complete suite of interactive online media products and services that "profitize" local search, including ActivDirectoryTM, proprietary technology that quickly converts print products into high-quality local search format, and ActivSearchTM, an innovative local search product that classifies and extracts data including print advertising images combined with new Service Area local search capabilities. Innovectra also helps local advertisers using its LeadStreamTM online lead generation service that allows local businesses to pay for results and performance. Local businesses can learn more by visiting www.LeadStream.net To learn more about Innovectra, visit www.Innovectra.com or a client site for more information about its award winning services. The company's customers include Windstream's Official Online Yellow Pages, United's Los Angeles Online Yellow Pages, Metro's Atlanta Online Yellow Pages and Ambassador's New York Yellow Pages.About Hagadone Directories Incorporated
Hagadone Directories, Inc. was established in 1987 to publish and distribute cost-effective regional telephone directories. The company was founded by James (Jim) Hail and named after Mr. Hail's partner Duane Hagadone. Mr. Hail serves as President and Chief Operating Officer for Hagadone Directories, Inc. while Mr. Hagadone is Chairman of the Board. Hagadone-owned and operated daily newspapers are published in Moses Lake, Washington; Kellogg, Sandpoint, Post Falls and Coeur d'Alene, Idaho; Kalispell, Montana; Beloit, Wisconsin. The company also publishes numerous weekly advertising supplements, weekly newspapers and several monthly business publications. For Immediate Release
Contact: Jennifer MacLeid Qotb
Young & Associates
+1 513. 281. 2772
jennifermq@yapr.com
Jennifer Mirabile
Young & Associates
+1 724 .772 .2038
jenniferlm@yapr.com
Innovectra Monetizes Online Local Search for Four Independent Directory Publishers
Community Pages, Directory Plus, Hagadone Directories, and Yellow Pages New England Tap Local Search Pioneer's ActivSearch and Search Engine Marketing Services
Vienna, Va., March 29, 2007 –In a continued effort to help publishers move online and connect online buyers with sellers, local search pioneer Innovectra Corporation, today announced the addition of four leading independent directory publishers to its client portfolio. CommunityPages, DirectoryPlus, Hagadone Directories, and Yellow Pages New England have selected Innovectra's flagship local search engine platform ActivSearch to help solidify their core brand and strengthen relationships with local businesses by bridging online local search as a natural extension of print.
ActivSearch allows consumers to locate local businesses, services and people, similar to the robust content of the printed Yellow and White Pages, with the ease and convenience of searching online. Using sophisticated technology, ActivSearch employs advanced search algorithms, a customized needs-based ontology and best-in-class data mining and classification technology to deliver superior local search results.
“As more consumers search online and more advertising options become available to local businesses, print Yellow Pages publishers must adopt online products and strategies that will strengthen long-term advertiser relationships,” said Chris Scotton, president and CEO of Innovectra Corporation. “Innovectra’s ActivSearch and online Search Engine Marketing services provide independent Yellow Pages publishers with a winning online strategy that solidifies their core brand and helps monetize their online presence by connecting advertisers with the exploding online local search arena.”
Directory Plus, a regional Yellow Pages publisher of directories in Southwest Colorado and New Mexico, has implemented ActivSearch and consumers now can access their online directory at www.directoryplus.com. Directory Plus also selected Innovectra's ActivDirectory, a technology-driven platform that converts print products into a high-quality “look & feel” electronic directory for their online platform.
“When Directory Plus decided to revitalize its online directory product, we needed a partner with the technological knowledge and marketing expertise to spearhead the re-launch and found both with our new partner Innovectra,” said Bruce Ehlenbeck, sales manager, Directory Plus. “Innovectra has delivered an immediate, visible difference in the product and a commitment to growing usage of the site as well as increasing online revenue in the mid- and long-term.”
Yellow Pages New England, publisher of five directories in Massachusetts, has re-launched its online directory with Innovectra's ActivSearch platform and are monetizing the site through online sales. Online consumers can search at www.ypne.com
Community Pages, publisher of six directories in central New Jersey and southeast Pennsylvania,.and Hagadone Directories, publishers of community directories in Idaho, Washington, Oregon and Northern California, recently signed with Innovectra and will be implementing their online directories in the coming months.
For Immediate Release
Contact: Jennifer MacLeid Qotb
Young & Associates
+1 513. 281. 2772
jennifermq@yapr.com
Jennifer Mirabile
Young & Associates
+1 724 .772 .2038
jenniferlm@yapr.com
LeadStream – A New Kind of Online Lead Generation Solution – Helps Crack the Local Search Code for SMBs
Deep Local Search and Yellow Pages Heritage along with a Vertically-Focused Sales Force Key to LeadStream’s Success.
Santa Clara, Calif., March 20, 2007 –Rising above the fray of traditional Search Engine Marketing (SEM) vendors, a new kind of solution has emerged for small-to-medium businesses (SMBs) and online directory publishers that helps to crack the code for local search. Debuting at The Kelsey Group’s Drilling Down on Local conference in Santa Clara, Calif., LeadStream, a new business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for SMBs in targeted vertical and geographic markets.
Piloted in 2005, LeadStream’s business model utilizes vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products that help drive motivated buyers to SMBs. From offering multiple ways of receiving and tracking leads including online landing pages with pay-per-call, email, mapping and coupons, to creating lead qualification and customer retention services, LeadStream is building a strong base of SMBs relying on its performance-based Internet marketing solutions.
“Search Engine Marketing continues to be a major challenge for small-to-medium businesses. In fact, recent market research shows that less than 6 percent of SMBs are using paid search as an avenue for lead generation,” said LeadStream President and CEO Chris Scotton. “With the dramatic increase of consumers going online to search for local products and services, LeadStream makes SEM simple for SMBs – a group characterized by limited marketing resources, budget and time – managing their Internet marketing campaign from beginning to end, while delivering qualified leads.”
With one of the only vertically-focused in-house ad sales and customer support teams, LeadStream is an effective channel distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. LeadStream has an intimate knowledge of the SMB market provided by a seasoned management team with deep Yellow Pages, local search marketing and advertising sales experience.
"Our latest research shows that SMBs are increasingly turning to targeted, vertical electronic media," said Matt Booth, senior vice president and program director for The Kelsey Group's Interactive Local Media practice. "This represents a considerable opportunity for online service providers, like LeadStream, that understand and deliver solutions tailored to the unique needs of SMBs."LeadStream offers a complete suite of products and services including online landing page templates and multiple search engine sponsored ads, priority placement on major search engines, a unique trackable phone number, a personalized performance-tracking site called LeadTrak and several other lead tracking methods tailored to SMBs needs.
AboutLeadstream
LeadStream, a business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for small-to-medium businesses (SMBs). Utilizing a broad mix of search engine marketing tools and techniques, LeadStream is tailored to SMBs seeking a Web presence or increased sales leads in verticals and geographic markets most sought by online consumers. With SMB-experienced management and a vertically-focused in-house ad sales and customer support team, LeadStream is an effective distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth. Founded in 2001, Innovectra is the only full-service local search software and services company and the first to offer an integrated online Yellow and White Pages directory platform for SMB advertisers. A privately held company, LeadStream is headquartered in Vienna, Va. For more information, please visit www.leadstream.net.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Independent Yellow Pages Publishers Move Closer to Customers with Innovectra’s Complete Online Media Integration Services
Innovectra Corporation enabling Independent Publishers to retain and grow advertiser relationships from print to the Internet with Online Yellow Pages and complete online ad serving.
VIENNA, VA, October 12, 2006 – With over 180 million U.S. residents online by the end of 2006 and more local online advertising choices available than ever before, independent Yellow Pages publishers have a convincing opportunity to use the Internet as another powerful means to maintain quality advertiser relationships. However, for these publishers and their advertisers, the online local search industry can be a very complex and fragmented space to enter. Innovectra, the only full-service local search software and services company, has developed and deployed a strategy that is helping independent Yellow Pages publishers easily weave local search into their core services to complement print products, move their core brands online and demystify local online advertising.
By expanding on traditional Yellow Pages offerings, Innovectra is introducing independent publishers to Interactive Yellow Pages and other online outlets to maximize publishers’ return-on-investment, deepen advertiser loyalty and provide a path for non-traditional revenue growth. Although the print Yellow Pages is still the first choice for searchers to gather business information, Innovectra’s local search solutions expand that reach by serving advertisers to publishers’ Online Yellow Pages sites and a large number of targeted online media, all aimed at reinforcing publishers’ brands on the Internet.
“Offering another way for our advertisers to connect with their customers beyond the scope of our print products creates a new level of control and personalization that is unique to the web experience,” said Scott Dorton, Director of Internet Marketing for Metro Directories. “Innovectra’s all-inclusive online local search solution has benefited Metro Directories by growing our advertiser base and giving our print advertisers online visibility that may have been previously out-of-reach.”
Using the latest search engine marketing techniques and serving advertiser’s information to various local search websites, is the newest piece of Innovectra’s approach to driving quality local leads from multiple sources. Innovectra’s complete local search suite of services has attracted many of the leading independent publishers across the country, such as United Yellow Pages in California, Metro Directories of Georgia and Ambassador Yellow Pages in New York, among others.
“The challenges print Yellow Pages publishers face in retaining long term advertiser relationships is growing significantly as more consumers move online and as more advertising choices become available to local businesses,” said Chris Scotton, President and CEO of Innovectra Corporation. “Innovectra’s online media integration services provide independent Yellow Pages publishers with an unbeatable online combination that solidifies their core brand on the Internet and simply connects all the pieces of the growing and increasingly fragmented local search marketing industry.”About Innovectra Corporation
Innovectra Corporation is the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearchTM, an innovative local search platform providing content data extraction and classification; “needs-based” local search functionality; print ad presentation and creation and robust, multiple language naturalization. Innovectra also offers LeadStreamTM, an integrated pay-per-performance online advertising platform. Innovectra is an indispensable partner to major publishers in North America, Europe, and Asia. For more information visit www.Innovectra.com, or view one of our client sites including Windstream’s Official Online Yellow Pages, United’s Los Angeles Online Yellow Pages, Metro’s Atlanta Online Yellow Pages and Ambassador’s New York Yellow Pages.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra Corporation Creates Local Online Interactive Directory for Ambassador New York Yellow Pages
New York Yellow Pages publisher launches www.AmbassadorLocal.com as part of a broad strategy to bring local buyers and sellers together online.
VIENNA, VA, September 18, 2006 – The year that marks the 120th birthday of the printed Yellow Pages directory also represents a burgeoning partnership between New York Yellow Pages Publisher Ambassador and Innovectra, the only full service local search software and services company. Ambassador today announced the introduction of its powerful new online Yellow Pages directory serving all five boroughs of New York City including Manhattan, Queens, Brooklyn, Staten Island and the Bronx. The new local New York online Yellow Pages site, found at www.AmbassadorLocal.com, is a central part of Ambassador’s aggressive strategy to help local New York businesses reach ready-to-buy consumers, wherever and whenever they are searching for a local product or service, on or offline.
“Innovectra’s complete suite of local online search products and services is the perfect compliment to our strategy of giving New York consumers end-to-end access to valuable print content online, directly where they are searching,” said Richard Hargrave, Vice President, Internet, Ambassador Yellow Pages. “With Innovectra, we’ve found a product set that provides local businesses a comprehensive online marketing solution for serving content to all the major Internet directories and search engines.”
With 120 years for the industry to build on the founding Yellow Pages principle, viewers now can easily navigate the Ambassador online New York Yellow Pages site by using sophisticated search capabilities such as multiple keywords, categories and specific business names. Users can narrow down business listings by displaying results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features driving directions, area maps, telephone numbers, addresses and links to company websites, putting local businesses in touch with its customers.
“With a history of offering cutting edge Internet offerings and search technologies, we knew Ambassador and Innovectra were a perfect match to allow advertisers to expand the reach of their traditional printed Yellow Pages advertising,” said Chris Scotton, President and CEO of Innovectra Corporation. “It’s exciting to see, in a 120-year old industry, an innovator like Ambassador providing breakthrough local search solutions for consumers and local businesses in a dynamic market like New York.”
About Ambassador Yellow Pages
Ambassador Yellow Pages was founded in 1999 and is the fastest growing Yellow Pages publishing company in New York City. Privately funded by equity funds and founded by successful media and business executives, the company’s mission is to publish the finest directories through timely distribution and strategic partnerships. Since the 2000 launch of its county-wide directory in Manhattan, Ambassador has successfully expanded its business into three additional markets: publishing a Queens directory in 2001, a Brooklyn directory in 2002 and a Bronx directory in 2004. In 2005, the first-ever Manhattan Spanish Yellow Pages, Nuestra Guia, was published. Ambassador announced their entrance into their fifth NYC borough, Staten Island, in 2006. Ambassador is proud to represent the largest and most popular Internet directories and search engines in the U.S. Together with print Yellow Pages, advertisers can reach their total “ready-to-buy” market, both on and offline.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra Corporation Collaborates with Windstream Yellow Pages to Establish Local Search Site
Launch of new WindstreamYellowPages.com site provides local search capabilities, nationwide.
VIENNA, VA, August 31, 2006 – Innovectra Corporation, in partnership with Windstream Yellow Pages, released a new online directory serving local information, nationwide. Windstream Yellow Pages, formerly Alltel Publishing Corporation, allows searchers to locate local businesses and persons, similar to using the printed Yellow and White Pages, but with the ease and convenience of searching online. Internet users can begin finding local information at the new search site at http://www.WindstreamYellowPages.com.
Using sophisticated search capabilities, viewers can easily navigate the Windstream online Yellow Pages site using multiple keywords, categories, or even by specific business names. Users can narrow down business listings by sorting results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features driving directions, area maps, telephone numbers, addresses and links to company websites, putting local businesses in touch with its customers.
“We have partnered with Alltel Publishing for over five years and welcome the opportunity to work with them as they transition to the new Windstream Yellow Pages,” said Chris Scotton, President and CEO of Innovectra Corporation. “Connecting searchers to local businesses, using a simplified approach, provides a valuable local search resource that people can trust.”
Catering to the growing number of people looking to the Internet for local information, while maintaining the most relevant and useful results is behind the essence of the Windstream online Yellow Pages. With the same listings as the printed book, the online Yellow Pages site gives searchers yet another way to find local information simply and easily. According to Lee Hamill, Vice President of Marketing at Windstream Yellow Pages, “The new Windstream online Yellow Pages site is our way of solidifying our Internet presence across the country and entering the next stage in the evolution of online searching.”
About Windstream Yellow Pages
Windstream Yellow Pages is one of the nation’s leading publishers of telephone directories for independent telephone companies. Publishing more than 370 directories in 34 states annually, Windstream Yellow Pages distributes more than 7.5 million directory copies per year. Windstream Yellow Pages also processes more than one million service orders annually, producing more than 100,000 Yellow Pages ads each year, and designing approximately 18,500 community and information pages annually. Windstream Yellow Pages is known for industry-leading directory quality and listing accuracy, outstanding service to client telcos and innovative product and revenue-development initiatives that are accomplished by comprehensive market planning and sales contacts.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Brunei Online Yellow Pages Launches with Sultan, Celebration and Chance for Free Car.
Introduction of new yp.com.bn site provides local search capabilities for the country of Brunei and some fantastic prizes.
Vienna, VA August 16, 2006–To announce the launch of the new local online Yellow Pages directory for the country of Brunei, festivities and fanfare begin this week led by the head of state, His Majesty the Sultan of Brunei Hassanal Bolkiah. Starting today, residents of the country of Brunei have a unique way to celebrate His Majesty’s 60th birthday by taking advantage of the new GTE Directories Brunei online Yellow Pages search site, produced by U.S. software services company, Innovectra Corporation. Visitors to the website, found at www.yp.com.bn, will have the opportunity to register to win a Toyota Vios vehicle and other high-end prizes drawn after the month-long promotion.
“Knowing their proven track-record for providing superior search capabilities leveraging Yellow Pages content made the decision to team with Innovectra a clear choice,” said Greg Hanifee, Vice President of the GTE Brunei Yellow Pages. “The need for a reliable online Yellow Pages site in Brunei was apparent, and Innovectra is the obvious choice with the most accurate and user-friendly solution to help Bruneians searching the Internet for local information.”
Similar to using the printed Yellow Pages, the new Brunei local search website adds the ease and convenience of searching online, leveraging all of the deep advertiser content resident in the printed Yellow Pages. Using sophisticated search capabilities, viewers can easily navigate the Brunei online Yellow Pages site using multiple keywords, categories, or by specific business names. Users can narrow down business listings by sorting results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features up-to-date telephone numbers, addresses and links to advertiser websites, putting local businesses in touch with its customers.
“It was satisfying enough to know that we can provide the country of Brunei with a simple and easy solution to connect residents with the most relevant local businesses,” said Chris Scotton, President and CEO of Innovectra Corporation. “To be able to celebrate the launch of this powerful local information source with the leader of the country makes the introduction of this site that much more momentous.”
Brunei, otherwise known as the Sultanate of Brunei, is a small but affluent country located on the island of Borneo in Southeast Asia. The Sultan of Brunei is one of the world’s longest reigning monarchs.
About GTE Directories Brunei Yellow Pages
GTE Directories Brunei, Sdn. Bhd is a joint venture directory company of JATI Investments Brunei and Verizon Information Services. GTE Directories Brunei has provided yellow pages advertising solutions to the Brunei market for over 25 years in agreements with TelBru (formerly Jabatan Telekom Brunei).
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Local Search Firm Innovectra Corporation Closes $4 Million Round of Funding
Longworth Venture Partners leads round to fund expansion of Innovectra’s ActivSearch™ local search software platform and LeadStream™ pay-per-call offering.
Vienna, VA May 4, 2006–Innovectra Corporation, the only full service local search software and services company, today announced the close of its B round of funding. Longworth Venture Partners, a Boston-based technology-focused investment firm, has joined current investor, Edison Venture Fund, in closing the $4 million round. Innovectra will use the funds to expand the footprint of its ActivSearch™ local search engine portal and continue the rollout of its Leadstream™ pay-per-call platform.
Innovectra is poised to capitalize on the rapidly growing local search market, which according to The Kelsey Group, is projected to reach $4 Billion by 2009. The company’s flagship local search engine ActivSearch™ uses advanced search algorithms, a customized needs-based ontology and best-in-class data mining and classification technology to deliver superior local search results. The company’s LeadStream™ platform is a full-service pay-for-performance online advertising solution that publishers and search engines can use to monetize their site traffic. Innovectra’s customers include AT&T, Dex, Verizon, Windstream (formerly ALLTEL), R.H. Donnelley, Yellow Pages Group, and more.
LeadStream™ advertisers are assigned a unique, trackable phone number which is displayed on ActivSearch, Google, Yahoo! and numerous other search engines when a prospect searches for that particular company or product. Calls to the unique number are forwarded to the advertisers’ regular number and the advertiser pays only for phone calls received,
"Pay-per-call takes what is great about the Google pay-per-click model, ROI accountability, and makes it viable for local businesses that are more willing to pay for a phone call than a click," said Chris Scotton, President and CEO of Innovectra. Added Scotton, "With increased demand from local businesses for this type of online advertising, Innovectra recognized the time was right to raise a B round to help Yellow Pages publishers take full advantage of the opportunity."
Peter Roberts, General Partner at Longworth said, "Innovectra has blue chip customers, outstanding search technology and an impressive management team. They are well positioned to become a major player in local search and pay-for-performance advertising."
About Longworth Venture Partners
Longworth Venture Partners is a Boston-based venture capital firm that invests in early-stage software, internet and media companies. For over twenty years, the Longworth team has founded, built and led investments in some of the most innovative and successful technology companies. The firm combines a proven track record of entrepreneurial and operating success with top venture investing performance to support entrepreneurs in building the next generation of technology leaders. For more information please visit www.longworth.com
About Edison Venture Fund
Established in 1986, Edison Venture Fund partners with entrepreneurs, service providers, and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to 20 million revenue), information technology businesses located in the Mid-Atlantic region. Initial investments range from $3 to 5 million. Edison typically serves as a sole or lead investor. In addition to providing expansion capital, Edison funds management buyouts, spinouts and secondary stock purchases. Edison’s investment professionals are based in three offices: Lawrenceville, NJ, Bala Cynwyd, PA, and McLean, VA. For more information, visit www.edisonventure.com
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra expands LeadStream™ IYP solution with the launches of www.unitedyellowpages.com and www.metrodirectories.com.
Websites offer Innovectra's local consumer search & advertiser pay-for-performance platform capability.
Vienna, VA April 6, 2006 - Innovectra, the only full service local search software and services company today announced the introduction of United Yellow Pages Local (www.unitedyellowpages.com) and Metro Directories (www.metrodirectories.com), performance based Interactive Yellow Pages (IYP) search sites. unitedyellowpages.com and metrodirectories.com serve the northern Hollywood and metropolitan Atlanta markets respectively and feature Innovectra's LeadStream™ pay-for-performance advertising platform. United Yellow Pages and Metro Directories join Alltel Publishing Corporation in teaming with Innovectra; Alltel and Innovectra announced alltellocal.com serving the Lincoln, Nebraska local market, December 2005.
The introduction of www.unitedyellowpages.com and www.metrodirectories.com, with low-advertiser-risk, flexible pay-per-call and pay-per-click pricing options, demonstrates yellow pages publishers' commitment to online advertising as a way to monetize their Internet presence. United Yellow Pages and Metro Directories have been providing IYP directories on the Internet partnering with Innovectra for several years. When faced with the daunting task of integrating a pay-per-call/click product infrastructure, both publishers once again turned to Innovectra to leverage its full-service LeadStream pay-per-performance offering.
"Publishers continue to see performance-based advertising as vital to their success online," said Christopher Scotton, Innovectra's President and CEO. "Industry leaders such as United Yellow Pages and Metro Directories share our vision in this strategic initiative; together we will meet the demanding needs of online consumers and local Yellow Pages advertisers by providing a stream of quality leads for their businesses."
Built on Innovectra's industry-leading ActivSearch™ search engine platform, LeadStream is an integrated managed services solution that includes print-content data extraction and classification, site hosting, display ad extraction/creation and presentment, ad sales and complete back office services including provisioning, performance tracking, billing and customer care.
"Providing consumers a variety of ways to find local advertiser information is just one way we deliver what businesses want," said Christina Swain, vice president, operations for United Yellow Pages. "Quite simply, Yellow Pages advertisers want results and by teaming with Innovectra, we are effectively maximizing their reach to ready-to-buy consumers."
"Metro Directories is all about guaranteeing advertiser results," said B. Scott Dorton, Metro's regional vice president, sales. "Innovectra's full-suite of search engine and pay-for-performance services can certainly show our advertisers a solid return on their investment."
These launches represent the first of many United, Metro Directories, Alltel and Innovectra will offer in the upcoming months. Expansions are planned into the local Lexington, Kentucky market early summer with Alltel and several other local markets served by United Yellow Pages and Metro Directories.
About United Yellow Pages
A leader in local yellow pages United Yellow Pages has been producing valuable community directories since 1972. United is growing rapidly and this year will publish 48 directory titles, which are used by millions of consumers throughout Northern and Southern California. Through extensive market research we have identified the needs of yellow pages users and advertisers. Local content and targeted distribution are keys to United Yellow Pages success in this competitive market. Usage studies and Call Measurement lines continue to prove strong and growing usage from our community directories. It is our desire to produce and distribute the very best product at the very best price. For more information, visit us at www.unitedyellowpages.com
About Metro Directories
Based in Atlanta, Metro Directories has published directories for several years built on a results based business model; which is a significant departure from the traditional Yellow Pages model. The ability to finitely track and report on Internet and CD-based electronic product usage for advertisers is central to Metro's guaranteed performance strategy.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
GTE Directories Brunei (Verizon) Partners with Innovectra to Launch first Online Local Search Directory in Brunei
Release marks a new era of online information access for Brunei consumers and represents Innovectra's entrance to the Asia Pacific region.NEGARA BRUNEI DARUSSALAM, February 28, 2006 GTE Directories Brunei, Sdn. Bhd ("GTE-B"), a joint venture subsidiary of Verizon Information Services International, today announced the release of its online Brunei Darussalam Yellow Pages Directory. The directory, which is currently live, can be found at www.yp.com.bn. The online directory is produced by Innovectra, the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform.
With nearly four hundred thousand inhabitants, the population of Brunei is highly computer literate, seeking cultural diversity by encouraging ties with the global world and increasingly turning to online sources of information for local products and services. Based on these dynamics, GTE-Brunei recognized the need to deliver a reliable, accurate online Yellow Pages that caters to the cultural and linguistic diversity of this unique market. With these requirements in mind, GTE-Brunei turned to Innovectra due to its robust, flexible local search platform and long standing relationships with major Yellow Pages publishers including Verizon, AT&T, Dex and Alltel. Leveraging Innovectra's market-leading ActivDirectory platform, GTE-Brunei's directory presents the exact look and feel of the printed directory, powered with fast, relevant keyword search that caters to the nuances of Brunei's diverse cultural environment.
"We found the ActivDirectory platform to be superior in its search capabilities, going far beyond heading, name and telephone number search to present results that are relevant to Brunei consumers," remarked Greg Hanifee, Vice President and General Manager of GTE-Brunei. "Last year I had the honor of demonstrating the CD Rom version of the new directory to His Majesty, the Sultan of Brunei, during the Brunei e-applications expoand the market response has been overwhelming, which simply confirms Innovectra's position as a leader in local search technology and services. We are proud to take the next step in delivering the information via the internet through our portal, www.yp.com.cn."
"Partnering with an innovator like GTE-Brunei demonstrates Innovectra's commitment to delivering unsurpassed technology and services, regardless of geographic location," added David Dague, Vice President of Marketing and Business Development for Innovectra. "As the local search market continues to explode worldwide, Innovectra is looks forward to serving GTE-Brunei and other partners in Asia Pacific, the Americas, Europe and the world."
About GTE Directories (B) Sdn Bhd.
GTE Directories Brunei, Sdn. Bhd is a joint venture directory company of JATI Investments Brunei and Verizon Information Services International. GTE Directories has provided yellow pages advertising solutions to the Brunei market for 25 years in agreements with Jabatan Telekom Brunei. For more information about GTE Directories Brunei, please contact Mr. James Lee at walkingfinger@hotmail.com, or on +673(2)452.452.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Hispanic Yellow Pages of America (HYPA) Brings Its Chicago North Directory Online
Content-based, In-language Search Position HYPA to Serve Increasingly Diverse Spanish Speaking Communities.Chicago, Illinois, October 18, 2005 — HYPA, a leader in Hispanic Yellow Pages publishing throughout the Midwestern and Western U.S. and Innovectra Corporation, the only full service local search software and services company, today announced the deployment of HYPA's first fully-searchable electronic directory, Chicago North, serving the Spanish-speaking population in that market.
Recognizing increased demand for local businesses information online among Spanish-speaking Americans, especially among younger demographics, HYPA set out to provide the premier Hispanic online directory in the Chicago marketplace. After an in-depth partner search, HYPA selected Innovectra for its advanced, multi-language content search and high quality software solutions. HYPA's platform of choice was Innovectra's ActivDirectory, an advanced search platform that converts print products to electronic form in the same "look and feel" as the print product. In addition to features such as website hyper-links, mapping options, and high quality imaging, HYPA noted that what set Innovectra apart was its superior content search, based on ad content extracted from Yellow Pages display ads.
"Differences in geographic idioms across Hispanic countries make a richer search enabled by ActivDirectory that much more valuable to our users and HYPA," said Juan Carlos Correa, Production Manager at HYPA. "Innovectra's rapid turnaround time also enabled HYPA to market fast and to quickly serve younger members of the Hispanic community who increasingly spend time online".
"This is an important event for both companies," added Chris Scotton, President and CEO of Innovectra, "Launch of the electronic directory expands HYPA's reach and customer service, and it represents the first of many quality non-English language products to come from Innovectra."
HYPA plans on partnering with Innovectra to expand into 4 new markets by 2006.
About Hispanic Yellow Pages of America
HYPA, funded by Hispania Capital Partners (HCP), is a rapidly growing conglomerate of successful Hispanic Yellow Pages (HYP) and newspaper publishers. Their acquisition of La Raza Yellow Pages, the largest Mid-West Hispanic publisher, has served as a model for its other HYP acquisitions throughout the nation. HYPA's directories go above and beyond traditional HYP offerings by also providing in depth community information and other useful information in the Spanish language. For more information visit www.hypa.info. The new online directory for Chicago North is also available through this website.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra Teams with Alltel Publishing Corporation to Launch Complete Pay-per-Call IYP Platform
DENVER, CO, September 27, 2005 - Innovectra, the only full service local search software and services company today announced the launch of Alltel Local online, (alltellocal.com), the company's first local search-engine IYP serving the Lincoln, NE market and featuring Innovectra's LeadStreamTM pay-per-performance advertising platform. Innovectra will team up with Alltel Publishing Corporation, a division of Alltel, and one of the nation's leading publishers of telephone directories for independent telephone companies and currently the publisher of the Alltel Lincoln and Surrounding Communities directory.The introduction of Alltel Local online, with its low-advertiser-risk, flexible pay-per-call and pay-per-click pricing options, marks Alltel Publishing's aggressive move into monetizing its Internet presence through online advertising. The company, which publishes 400+ print directories in 36 states, has been providing IYP directories on the Internet partnering with Innovectra, for many years. When faced with the daunting task of integrating a pay-per-call/click product infrastructure, Alltel Publishing once again turned to Innovectra to leverage its full-service LeadStream pay-per-performance offering.
Built on Innovectra's industry-leading ActivSearchTM search engine platform, LeadStream is an integrated service-bureau solution that includes print-content data extraction and classification, site hosting, display ad extraction/creation and presentment, ad sales and complete back office services including provisioning, performance tracking, billing and customer care. "Like Alltel Publishing, Innovectra sees performance-based advertising as a key to publishers' success online," added Christopher Scotton, Innovectra's President and CEO. "We are thrilled to be aligned with Alltel Publishing on this strategic initiative and we look forward to continuing to provide quality leads to Alltel Publishing's business advertisers."
About Alltel Publishing Corporation
Alltel Publishing Corporation is one of the nation's leading publishers of telephone directories for independent telephone companies. Publishing more than 400 directories in 36 states annually, Alltel Publishing distributes more than 8 million directory copies per year. Alltel Publishing also processes more than one million service orders annually, producing more than 100,000 Yellow Pages ads each year, and designing approximately 18,500 community and information pages annually. Alltel Publishing is known for industry-leading directory quality and listing accuracy, outstanding service to client telcos and innovative product and revenue-development initiatives that are accomplished by comprehensive market planning and sales contacts.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
MAVA Taps Innovectra to Present at Capital Connection 2005
Innovectra selected as one of an elite group of rapid-growth entrepreneurial enterprises to participate in one the nation's most influential venture events.VIENNA, VA, May 19, 2005-Innovectra Corporation, the only full service online local search software and services company and the first to develop and deploy a complete content-based local search platform, today announced its selection by the Mid-Atlantic Venture Association (MAVA) to present at Capital Connection 2005, taking place May 31-June 1 at the Baltimore Marriott Waterfront Hotel in Baltimore, MD.
Founded in 1996 by an experienced team of Internet and online media publishing pioneers, Innovectra has emerged as the market leader helping Interactive Yellow Pages and catalog publishers "profitize" their online franchises. The company provides a full-service suite of local search products and services that create powerful, cost effective local advertising revenue streams through relevant, consumer friendly local search portals, product placement and high-impact local advertising sales. With its intelligent-yet-practical product and service suite, Innovectra is an indispensable partner to over twenty leading publishers including Verizon, SBC, Dex Media and Alltel, helping them successfully bring local buyers and sellers together online, just as the local search industry explodes from $1.2 billion today to $4 billion in 2009.
"As always, we employed a rigorous selection process when choosing the companies that would fill the coveted slots for Capital Connection 2005," said Joe Zell, Co-Chair of Capital Connection 2005 Selection Committee and General Partner of Grotech Capital Group. "The companies chosen to participate in the region's premier venture event join an elite class of regional successes stories who all debuted at Capital Connection, including AOL, Advertising.com and UUNet."
"Innovectra is pleased to be selected by MAVA to present at this year's Capital Connection 2005," said Chris Scotton, Innovectra's president and CEO. "Our selection is a market-acknowledgement that we are serving the right market with the right products and services at the right time."
About MAVA/Capital Connection 2005
Produced by the Mid-Atlantic Venture Association (MAVA), Capital Connection 2005 is one of the nation's most successful and influential venture events. Over the years, MAVA venture fairs have helped to shape the region's entrepreneurial economy, generating more than $2.4 billion of venture investments in the presenting companies. MAVA represents private equity and venture capitalists with investment interests in the mid-Atlantic region. Founded in 1986, MAVA provides a wide range of programs, information and forums designed to facilitate quality deal flow, encourage collaboration, and foster relationships with entrepreneurs and investors in order to promote private equity investment. Membership includes more than 500 venture capital professionals representing nearly 125 firms with collectively more than $10Billion in capital under management. In addition, more than 250 key professional service providers from the legal, financial, executive search and consulting fields are also MAVA members. For more information, please visit
www.mava.org
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra and MediaTraks Team to Provide Local Search Pay-Per-Performance Solutions
Partnership combines unique cost-per-call and pay-per-inquiry technologies to meet increasing demand for performance based advertising models.FORT WORTH, TX, April 15, 2005-Innovectra, the only full service local search software and services company and MediaTraks, Inc., a leading media performance measurement firm, today announced a strategic partnership incorporating MediaTraks' cost-per-call (CPCall) platform, CallTraks into Innovectra's LeadStreamTM pay-per-performance solution, part of Innovectra's robust suite of local search platforms.
CallTraks helps advertisers and Interactive Yellow Pages publishers quantify advertiser return on investment and perform critical analysis relating to almost any ad campaign. A departure from traditional call tracking services, CallTraks was developed specifically for publishers that would like to offer a performance-based advertising model. The platform incorporates features that were specifically designed with this model in mind, such as tiered, multi-line packages that eliminate up-front fees and work more as a revenue share, CPCall software that separates and tags CPCall accounts from straight call tracking accounts, the ability to set variable per call pricing, automatic advertiser account summaries that quantify profitability and seamless integration with existing billing systems and pay-per-click bidding systems.
"We are excited to be working with such an experienced and trusted local search partner," said Taylor Treese, VP of Business Development for MediaTraks. "This partnership makes perfect sense-marrying Innovectra's intelligent, practical solutions that deliver quantifiable value to publishers and advertisers, with CallTraks' robust cost-per-call functionality. The combined solution will definitely provide the next level of value for online publishers."
Driven off a single database of listings and ad-content, Innovectra's powerful search engine listings format (ActivSearch) and ActivDirectory, which presents results in the same look and feel of United's print products, are supported by the same rich functionality. This includes multiple-keyword search, spell check, thesaurus and assumptive intelligence technologies that present results and related information based on the characteristics of keywords and search terms entered. Innovectra provides a user-friendly platform with a single search box, along with related-information in an easy, simple to use, format for United's users.
To be offered by Innovectra under the LeadStream brand which features pay-per-click and pay-per-electronic-inquiry solutions, LeadStream now ensures that publishers maximize advertiser return on investment and revenues, by capturing all online consumer inquiry activity from telephone and the web. LeadStream is available with Innovectra's ActivSearch and ActivDirectory content-based local search platforms.
"The addition of CallTraks to LeadStream enables publishers to offer a complete pay-per-performance model," said Chris Scotton, Innovectra's president and CEO. "The solution created by this partnership minimizes publisher risk and maximizes online ad revenues, because it captures and quantifies billable traffic from every channel possible-it's a real win for the local search marketplace."
About MediaTraks
MediaTraks helps advertisers and Yellow Pages Publishers measure the effectiveness of advertising. MediaTraks provisions unique local and toll free telephone numbers that track and associate all calls to a particular ad source. Our call tracking technology can also help Yellow Pages Publishers gain greater market share by selling advertising on a performance basis with our Cost-Per-Call Platform. YP Publishers as well as CMRs can also take advantage of several unique partnerships MediaTraks has established in the YP Industry that bring combined click and call reporting/tracking and customer retention.
www.mediatraks.com
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
United Yellow Pages Selects Innovectra for Next Generation Local Search
United to invigorate its online presence with combined local search engine and "Look and Feel" platform.FORT WORTH, TX, April 14, 2005-United Yellow Pages, Inc., a leader in local yellow pages directories since 1972, today announced its selection of Innovectra, the only full service local search software and services company, to produce and host its online local search engine listings and online "Look and Feel" Yellow Pages products.
United Yellow Pages publishes and distributes over forty individual directories in Northern and Southern California and offers Internet solutions to local businesses, featuring domain registration, hosting, web site building and on-line advertising at prices that are affordable to small businesses. Responding to increasing demand from local advertisers and consumers for an improved online search product, United turned to Innovectra's robust ActivSearch and ActivDirectory platforms, which offer deep, content-based local search and high-impact advertising for fast, relevant search results and improved advertiser response rates.
"United has been successful in the highly competitive Yellow Pages industry because we've identified the needs of local Yellow Pages users and advertisers," said Steve Bridenball, president of United Yellow Pages. "Innovectra's fast, user-friendly combined platform allows consumers to find 'What they want, how they want,' which will significantly boost usage of our online products and help United continue to exceed customer expectations and grow revenues."
Driven off a single database of listings and ad-content, Innovectra's powerful search engine listings format (ActivSearch) and ActivDirectory, which presents results in the same look and feel of United's print products, are supported by the same rich functionality. This includes multiple-keyword search, spell check, thesaurus and assumptive intelligence technologies that present results and related information based on the characteristics of keywords and search terms entered. Innovectra provides a user-friendly platform with a single search box, along with related-information in an easy, simple to use, format for United's users.
"United is a truly strategic partner for Innovectra," said Chris Scotton, Innovectra's president and CEO. "This partnership represents the first deployment of our latest ActivSearch platform and the first deployment of our combined online platform-a milestone in the evolution of both companies."
About United Yellow Pages
A leader in local yellow pages United Yellow Pages has been producing valuable community directories since 1972. United is growing rapidly and currently publishes over 40 directory titles, which are used by millions of consumers throughout Northern and Southern California. Through extensive market research we have identified the needs of yellow pages users and advertisers. Local content and targeted distribution are keys to United Yellow Pages success in this competitive market. Usage studies and Call Measurement lines continue to prove strong and growing usage from our community directories. It is our desire to produce and distribute the very best product at the very best price. For more information, visit us at www.unitedyellowpages.com.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra to Produce Dex Media's CD-ROM Directories and Host DexPages.com for Entire Fourteen State Region
Innovectra's robust ActivDirectory platform and track record of on-time delivery and outstanding customer service pave the way for Dex Media's next generation electronic directoriesVIENNA, VA, March 22, 2005-Innovectra, the only full service local search software and services company, today announced its selection by Dex Media, Inc., the largest publicly-traded incumbent directory publisher in the United States and the official publisher of the White & Yellow Page directories for Qwest, to develop and produce its "look and feel" electronic directories.
By mid-April 2005, Innovectra will host Dex' existing 250+ "look and feel" electronic directories at www.DexPages.com and will process Dex's new "look and feel" electronic directories for the www.DexPages.com website and for distribution via CD-ROM in larger markets. Innovectra will also support Dex' electronic tear pages platform with additional features and functionality. Innovectra's advanced ActivDirectory platform features crystal clear image quality, robust listing and ad content extraction and multi-keyword search functionality. ActivDirectory is part of a full suite of Innovectra products and services designed to help publishers "profitize" their electronic and online publishing franchises.
Dex's CD-ROMs are part of Dex Media's strategy to extend its brand reach, reinforce value for advertisers and increase customer loyalty. Sharlene Briggs, CD-ROM product manager for Dex, said "Innovectra's advanced products, quick turnaround and commitment to customer service made it an obvious choice to continue our innovative product line and quality customer service."
"Dex Media is a leader in the industry that's constantly looking for ways to increase usage and value for its advertisers," added Chris Scotton, Innovectra's president and CEO. "Innovectra is pleased to work with such an important company and we look forward to enhancing their value proposition through our products and services."
About Dex Media, Inc.
Dex Media, Inc. is the exclusive publisher of the official White and Yellow Pages directories in print, Internet and CD-ROM format for directories for Qwest Communications International Inc. The company publishes 269 directories in Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming. The company's leading Internet based directory, DexOnline.com, is the most used Internet Yellow Pages in the states Dex Media serves, according to market research firm comScore. In 2004, after giving effect to the acquisition of Dex Media West, LLC, Dex Media, Inc. generated revenues of approximately $1.65 billion.
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Metro Directories Selects Innovectra for its Aggressive Entry into the Local Search Market
Innovectra's integrated local search platform, media enhancement services and advanced user tracking to power Metro Directories' electronic and online directoriesLAS VEGAS, NV, March 6, 2005-Metro Directories, an innovative publisher of Yellow and White Pages directories serving the Atlanta, GA, metropolitan area, today announced its selection of Innovectra, the only full service local search software and services company, to develop and deliver its integrated online "Look and Feel" and listings-based Yellow Pages search product.
Based in Atlanta, Metro Directories has published directories for several years built on a results based business model; which is a significant departure from the traditional Yellow Pages model. The ability to finitely track and report on Internet and CD-based electronic product usage for advertisers is central to Metro's guaranteed performance strategy.
"Metro Directories is all about guaranteeing advertisers results," said B. Scott Dorton, Metro's regional vice president, sales. "Our choice of the right local search partner was critical. Innovectra's full-suite of products and media services is a must-have to show our advertiser their ROI."
Metro currently publishes five directories serving Atlanta and its surrounding communities. The company's mission-to become the dominant Yellow Pages publisher in its market--called for rapid expansion into the burgeoning online local search marketplace. Metro set out to find a leading technology partner to quickly deliver an intelligent, integrated platform offering both "look and feel" and a search engine-style presentation. Metro chose Innovectra's integrated local search platform because it enables consumers to "Find what they want, when they want, how they want." It also provides detailed user tracking, and reporting, so Metro and its advertisers understand what consumers search for everyday, and how they user the directories.
Innovectra will also be delivering guaranteed product placement services with distribution into local businesses, schools and government offices, along with usage marketing services to enhance consumer awareness and product usage throughout the year.
"Innovectra appreciates a partner like Metro Directories," said Chris Scotton, Innovectra's president and CEO. "Its bold, customer-focused business model is perfect fit for us-we both deliver value, quality, selection, customer service and results."
For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Innovectra Rolls Out ActivDirectory 5.0 for Ad-Ventures Publishing, Inc., Featuring Multiple Key Word Search of Ad Content and Listings
Technical enhancements including natural language search make ActivDirectory Version 5.0 the most advanced "look and feel" software in the Yellow Pages industryVIENNA, Va., February 7, 2005-Innovectra Corporation, a leading local search software and service provider in the Yellow Pages, catalog and newspaper industries, today announced the immediate availability of its ActivDirectoryTM version 5.0 corporate LAN and online electronic directory platform.
Built on the company's industry-leading imaging and local search technologies featuring crystal clear vector image quality, robust listing and ad content search, ActivDirectory 5.0 meets the demand from corporations, government and educational institutions for an improved overall user experience. ActivDirectory's core technology-enhancements significantly reduce search time and improve relevancy by enabling natural language multiple-keyword search, based on deep content extracted from listings and display ads such as brands carried, credit cards accepted, hours of operation and more. For example, ActivDirectory 5.0 lets a user searching for a specific brand such as Nike shoes, simply key in "Nike Shoes". ActivDirectory 5.0 quickly returns relevant headings, business names and keywords based on listings and display ads containing "Nike" and "Shoes." Additional user-driven enhancements include reverse number search, accelerated page loads and page-turns along with improved layout and user-intuitive navigation.
The result of customer input and months of research and development, ActivDirectory 5.0 delivers real value for customers including Ad-Ventures Publishing Inc., a leading independent publisher serving the Hawaiian marketplace. "Selecting ActivDirectory 5.0 was a logical choice for us and our customers," remarked Doug Sorter, Ad-Ventures' CTO. "Its rapid installation and fast, intuitive search capability that searches content extracted from both listings and ad content are features that our advertisers and end users appreciate."
ActivDirectory 5.0 also features faster installation and broader user access. Requiring no software download or plug-ins, ActivDirectory 5.0 eliminates an entire step in the installation process and speeds access to users, and is compatible with most Internet browsers including Netscape, Internet Explorer, Mozilla, Safari and Opera,giving more customers access to the dramatically enhanced platform.
"Innovectra has always been at the forefront of developing and delivering the highest quality, technology-enabled local search platforms for customers," said Dr. Robert Burger, vice president and CTO for Innovectra. "ActivDirectory 5.0 is the next natural step in our continuous mission to provide customers with cutting edge solutions and unsurpassed value."
ActivDirectory is part of a full suite of products and services designed to help publishers "profitize" their electronic and online publishing franchises.
About Ad-Ventures Publishing, Inc.
Ad-Ventures Hawaii is an independent telephone directory publisher with over 24 years experience in the Yellow Page industry. They provide an innovative and unique approach to customizing the Yellow Pages to the communities we serve. In print, and online, Ad-Ventures Hawaii provides a host of services beyond just name and phone number. We tailor our phone books to meet the needs of both consumers and customers. With everything from cross reference and activity guides, to menu guides and beach guides in select areas.
For Immediate Release
Contact: Contact: Elaine Verna x70
elaine@edisonventure.com
Edison Venture Fund
1009 Lenox Drive #4
Lawrenceville, NJ 08648
609/896-1900 tel
609/896-0066 fax
Edison Venture Fund Invests In VA Based Innovectra
LAWRENCEVILLE, NJ, July 6, 2004 -- Edison Venture Fund announced a $3.5 million investment in Innovectra located in Vienna, Virginia. Edison is the sole investor in this expansion stage provider of solutions that allow yellow pages directory publishers to leverage their established brand on the Internet. Gary Golding, General Partner in Edison's Virginia office and Rick Rudman, CEO of Vocus and an Edison CEO Network member, joined the board.Proceeds will be used to fuel continued expansion as well as enter the European market. The company is also considering strategic acquisitions.
"Some of the largest directory publishers in the world use Innovectra's tools to cost effectively move their best weapon, the existing content, onto the web," remarked Gary Golding. "Innovectra is well positioned at the market inflection point for tools and services for online directory publishers focused on the local market."
Other Maryland and Virginia investments include: Axent, Best Software, BTG, Liberty Tax, POMS, Sentori, Telarix, Visual Networks and Vocus.
"The combination of Gary's IT investment experience and Rick's operational prowess will make a powerful impact on Innovectra's ability to lead the market," commented Chris Scotton, CEO of Innovectra.
Edison is actively making new investments from the fifth and largest fund. In addition to growth capital, Edison finances management buyouts and corporate spin-outs. Edison also purchases secondary stock from shareholders needing liquidity.
About Edison Venture Fund | www.edisonventure.com
Edison partners with entrepreneurs, service providers and other financing sources to build successful companies. Established in 1986, Edison Venture Fund provides private equity and value-added services to growing information technology businesses. Edison's 125 investments include venture financings, management buyouts, and secondary stock purchases. Edison invests in expansion stage ($5 to 20 million revenue) companies located in the Mid-Atlantic region. Initial investments range from $3 to 5 million. Edison typically serves as a sole or lead investor.
Edison's staff includes 17 investment professionals based in three offices: Lawrenceville, NJ, Bala Cynwyd, PA, and McLean, VA. Industry specialties include application software, financial services, pharmaceutical IT and electronic products. Edison's successes include Best Software, BTG, POMS, Vocus, and Liberty Tax and many information technology leaders, which have a combined market value exceeding $5 billion. Edison currently has $420 million under management and is actively making new investments.